Apple's AirPods 4 just scored their biggest discount yet, plummeting to an all-time low of $89 during October Prime Day - a massive $40 drop from the usual $129 price tag. The timing couldn't be better for budget-conscious buyers, especially with the premium AirPods Pro 3 stealing headlines but carrying a much steeper price.
Apple's AirPods 4 are having their moment in the discount spotlight. While everyone's been talking about the flashy new AirPods Pro 3, the company's entry-level buds just hit rock-bottom pricing that's hard to ignore. The standard AirPods 4 are now $89 at Amazon, Walmart, and Best Buy - matching their lowest price ever and representing a solid $40 savings from the typical $129 retail price. The timing aligns perfectly with October Prime Big Deal Days, Amazon's fall shopping event that's been driving aggressive pricing across consumer electronics. For those wanting active noise cancellation, the ANC-equipped model is available for $119, down from $179 - a substantial $60 discount that makes premium features accessible to more buyers. These aren't just throwaway deals on outdated hardware. The AirPods 4 represent Apple's most recent entry-level offering, packing meaningful improvements over previous generations. The audio quality has been noticeably enhanced with better bass response and improved instrument separation - addressing longtime criticisms about Apple's budget earbuds sounding thin or hollow. Voice Isolation technology now filters out background noise during calls, while an upgraded IP54 rating provides better protection against sweat and splashes. The ANC model goes further with wireless charging, transparency mode, and Find My support for the case. Recent firmware updates have added even more value, including a live translation feature that converts foreign languages in real-time - functionality that was previously exclusive to higher-end models. But there are clear trade-offs compared to the flagship AirPods Pro 3. The most notable omission is the built-in heart rate sensor, which transforms the Pro model into a legitimate fitness tracker capable of monitoring calories and workout progress across 50+ exercise types. The Pro version also delivers superior noise cancellation, longer battery life, and includes an additional XXS ear tip size for better fit options. Market dynamics are clearly favoring the AirPods 4 right now. With Apple pushing the Pro 3 as its premium offering at $249, there's significant daylight between the two product lines. The AirPods 4 at $89 create an attractive entry point for iPhone users who want seamless ecosystem integration without paying flagship prices. Retailers are clearly using these deals to drive October sales volumes, with all major players - , Walmart, and Best Buy - matching the aggressive pricing. This coordinated approach suggests strong inventory levels and manufacturer support for the promotional pricing. The competitive landscape in wireless earbuds remains fierce, with brands like Sony, Bose, and Samsung all vying for market share. 's pricing strategy appears focused on defending its entry-level position while pushing serious audiophiles toward the Pro tier. Early sales data from Prime Big Deal Days indicates strong consumer response to these AirPods 4 deals, with inventory moving quickly across major retailers. The $89 price point seems to hit a sweet spot for gift-giving season, making these a likely target for holiday shoppers.
