Apple just drew a line in the sand on AI data sharing. The company updated its App Store guidelines Thursday to explicitly require apps to disclose and get user permission before sharing personal data with third-party AI systems. The move comes as Apple prepares its own AI-powered Siri upgrade for 2026 while ensuring competitors can't quietly harvest user data through the back door.
Apple is playing chess while others play checkers in the AI privacy game. The iPhone maker's latest App Store policy update specifically calls out third-party AI systems, requiring developers to explicitly disclose when they're sharing user data with AI providers and obtain clear permission before doing so.
The timing isn't coincidental. Apple's preparing to launch its own AI-enhanced Siri in 2026, which will let users control apps through voice commands. According to Bloomberg reporting, this upgrade will be powered partly by Google's Gemini technology - a fascinating twist given Apple's new restrictions on third-party AI data sharing.
The updated guideline 5.1.2(i) now includes pointed language: "You must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so." That phrase "including with third-party AI" wasn't there before, and it's Apple's clearest signal yet that it's watching how apps use AI systems.
This represents a significant shift from Apple's previous approach. The original rule covered general data sharing requirements to comply with GDPR and California's Consumer Privacy Act. But by specifically mentioning AI, Apple's acknowledging that AI data collection has become pervasive enough to warrant special attention.
The implications ripple across the entire app ecosystem. Developers building apps with AI-powered personalization, chatbots, or recommendation engines now face stricter disclosure requirements. Whether that's a fitness app using machine learning to track workouts or a photo app sending images to cloud-based AI for processing, everything needs explicit user consent.
What makes this particularly interesting is Apple's enforcement approach. The company's historically been aggressive about App Store compliance - apps that don't follow guidelines get pulled, period. With over 1.8 million apps in the store, this policy could impact thousands of developers who've quietly integrated AI features without prominent disclosures.
The scope remains intentionally broad. Apple's using the term "AI" to cover everything from large language models to basic machine learning algorithms. That ambiguity gives Apple flexibility in enforcement but creates uncertainty for developers trying to determine what qualifies.
