Apple just dropped a surprise Vision Pro upgrade with its new M5 chip, delivering 50% faster AI processing and 10% more pixels just days before Samsung launches its competing Project Moohan headset. The timing isn't coincidental - it's a direct shot across the bow in the mixed reality wars.
Apple just made its boldest move yet in the mixed reality space, announcing a major Vision Pro upgrade that puts Samsung's upcoming launch in an awkward position. The company revealed today that the Vision Pro is getting a complete processor overhaul with the new M5 chip, delivering significant performance gains across the board.
The M5-powered Vision Pro launches October 22nd for the same $3,499 price point, but the similarities to the original end there. According to Apple's press release, the new chip renders 10% more pixels on the OLED displays while boosting refresh rates from 100Hz to 120Hz. That's a noticeable jump for anyone doing intensive visual work or gaming.
But the real story is in AI performance. The M5 accelerates AI-powered features like Persona avatars and spatial photo processing by up to 50%. That's huge for the kind of immersive experiences Apple has been pushing, especially with the recent addition of live NBA games to the platform.
Battery life gets a modest boost too - 30 minutes extra for general use (now 2.5 hours) and video playback extends to three hours. Not groundbreaking, but every minute counts when you're strapped into a $3,500 headset.
The company isn't stopping at silicon upgrades. There's also a new Dual Knit Band that combines the best of the Solo Knit and Dual Loop designs. It's essentially a hybrid strap with an adjustable dial mechanism and comes in three sizes for $99. Importantly, it works with the original M2 Vision Pro, so existing users aren't left out.
The timing here is fascinating. Samsung is set to officially unveil Project Moohan on October 21st - literally one day before Apple's M5 Vision Pro hits shelves. That's not a coincidence.
This upgrade comes as reports suggest Apple might be pivoting toward smart glasses rather than doubling down on full headsets. But today's announcement shows the company isn't backing down from the premium mixed reality fight just yet.
