Google just made its boldest play yet in AI-generated music. The tech giant's experimental division, Google Labs, quietly launched ProducerAI today, a new tool designed to help musicians, producers and creatives compose original music using artificial intelligence. The move puts Google in direct competition with startups like Suno and Udio while signaling a major push into creative AI tools beyond text and images.
Google is betting big on AI-generated music, and ProducerAI is its latest hand. The new platform launched today through Google Labs, the company's testing ground for experimental AI products that have previously given us early access to Bard and other generative tools. According to Elias Roman, Senior Director of Product Management at Google Labs, ProducerAI is designed to "help creatives grow, learn and make the music they imagine."
The timing couldn't be more strategic. AI music generation has exploded over the past year, with startups like Suno and Udio raising massive funding rounds and attracting millions of users. Suno alone claimed over 12 million users by late 2025, while major labels scrambled to figure out licensing deals and copyright protection. Google sat on the sidelines during that frenzy, though the company had already demonstrated impressive music AI capabilities with MusicLM, a research project that generated songs from text descriptions.
ProducerAI appears to be Google's answer to turning that research into a consumer-ready product. The platform joins a growing suite of creative AI tools inside Google Labs, which has become the company's proving ground for features that might eventually graduate to mainstream Google products. Previous Labs experiments like NotebookLM's audio overview feature gained viral traction before being integrated into wider rollouts.
The announcement comes as the music industry grapples with AI's disruptive potential. Major publishers sued AI music startups last year over copyright infringement, arguing that these tools were trained on copyrighted material without permission. , , and filed lawsuits against both Suno and Udio in mid-2025. Google's approach with ProducerAI may attempt to navigate these legal minefields differently, potentially through licensed training data or partnerships with rights holders.
