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Google unveils AI mode in India
Google launches AI mode in India with voice/image search.
Written by Barnabas Oretan, Lead Software Engineer, Editior @ The Tech Buzz
Tuesday, Jun 24, 2025, 1:02 PM UTC
TL;DR:
- Google launches AI mode in India with voice and image search.
- Incorporates a Q&A-style tool for Indian users.
- Includes ads within the new AI mode.
- Tailored for local search habits.
In an exciting development for technology enthusiasts, Google has launched its new AI mode in India, unveiling a suite of features designed to enhance search capability. This comes as part of Google's strategy to adapt its services to fit the unique needs of diverse global markets.
The AI mode, rolled out on June 23, 2025, introduces a Q&A-style search tool that fundamentally changes how users interact with their devices. This mode supports voice and image search, tapping into India's vast demographic of smartphone users who prefer voice inputs over traditional typing. Google's new feature is a timely upgrade considering the linguistic diversity and varying levels of literacy across the subcontinent.
Moreover, AI mode isn't just providing answers; it's integrating ads within its results. This approach aligns with Google's business model, ensuring commercial viability while serving enriched content to users. TechCrunch's detailed coverage highlights how the integration of voice commands reflects local search preferences, thus driving more personalized and relevant information retrieval.
Such a rollout marks a significant step for Google as it seeks to expand its AI capabilities and make its tools more accessible and useful for Indian users. As the world's second-largest internet market, India represents a critical frontier for tech companies to advance local innovations.
Google's introduction of its AI mode reflects a broader strategy of customization and adaptation to India's distinct digital ecosystem. This launch not only empowers users with cutting-edge technology but also sets a precedent for future AI developments. As tech evolves, India's digital landscape is poised to witness remarkable transformations, making it imperative for companies to keep up with these dynamic shifts and user expectations.