OpenAI just dropped a bombshell that could reshape the entire consumer electronics landscape. CEO Sam Altman revealed the company has finished its first hardware prototypes in partnership with Apple's legendary design chief Jony Ive, targeting a device launch within two years that promises a dramatically different experience from today's smartphones.
OpenAI just made the hardware industry sit up and take notice. CEO Sam Altman's casual Friday revelation that the company has 'finally' finished its first device prototypes signals a seismic shift for the AI leader that's been purely software-focused until now.
'I can't believe how jaw dropping good the work is and how exciting it is,' Altman told an Emerson Collective video during a discussion with former Apple design chief Jony Ive and Laurene Powell Jobs. The timing isn't coincidental - OpenAI acquired Ive's startup io for $6.4 billion back in May specifically to tackle hardware design.
Ive, the mastermind behind the iPhone and iPad, expects to reveal the device 'in two years or less.' But he's managing expectations about the unpredictable nature of hardware development. 'Especially in large companies that value predictability, leaders get really uncomfortable with ambiguity,' Ive noted, hinting at the complexity of what they're building.
What exactly is OpenAI cooking up? Altman won't say, but his vision sounds like the anti-smartphone. Instead of the chaotic 'Times Square' experience of constant notifications and competing apps, he's targeting something more like 'sitting in the most beautiful cabin by a lake and in the mountains and sort of just enjoying the peace and calm.'
The technical ambitions are staggering. This isn't just another smart speaker or AI assistant. Altman envisions a device that can 'know everything you've ever thought about, read, said' while intelligently filtering what deserves your attention over long periods. It's the kind of ambient computing that tech companies have promised for years but never delivered.
The competitive implications are massive. Amazon, Google, and Meta have all released AI-oriented devices like smart glasses and speakers, but none has broken through to reshape consumer behavior. Meanwhile, - the company that defined modern mobile computing - is stumbling. The iPhone maker , creating an opening that seems eager to exploit.
