Samsung just made its biggest browser play yet, launching Samsung Internet for PC in beta - marking the company's first serious challenge to Chrome and Edge on desktop. The move brings Galaxy AI directly to Windows users while creating a seamless ecosystem between mobile and PC browsing that could reshape how people think about cross-device workflows.
Samsung is making its boldest browser bet yet. The company just announced Samsung Internet for PC beta, bringing its popular mobile browser to desktop for the first time and directly challenging Google Chrome's dominance on Windows machines.
The timing couldn't be more strategic. As browser wars heat up again with AI integration becoming the new battleground, Samsung is positioning itself as the ecosystem alternative to Google's ubiquitous Chrome. "We're excited to invite users to shape the future of browsing with us," Won-Joon Choi, Samsung's Chief Operating Officer for Mobile eXperience, told Samsung Newsroom. "This beta program unlocks a more connected experience across mobile and PC, while setting the stage for more intelligent browsing experiences to come."
What makes Samsung's approach different is the deep integration with Galaxy AI. Users logged into their Samsung Account get access to "Browsing Assist" - Samsung's answer to AI-powered web browsing that includes instant webpage summarization and translation. It's a direct shot at Google's Bard integration and Microsoft's Copilot features in Edge.
But Samsung's real advantage lies in cross-device continuity. The PC browser syncs bookmarks, browsing history, and Samsung Pass autofill data seamlessly between mobile and desktop. Even more impressive, users get prompted to resume browsing sessions when switching between devices - something that requires both devices being signed into the same Samsung account with Wi-Fi and Bluetooth enabled.
The security angle is equally compelling. Samsung Internet for PC includes smart anti-tracking technology that blocks third-party trackers, plus a real-time Privacy Dashboard. "Samsung Internet is designed for the future of browsing - bringing users safe, reliable and intelligent experiences that don't compromise on security or trust," according to the company's statement.
