Samsung just dominated Europe's biggest consumer tech stage, collecting 26 IFA 2025 Innovation Awards including nine Best of Innovation winners across its AI-powered product portfolio. The sweep signals Samsung's aggressive push into AI-integrated devices ahead of Apple's own smart home expansion plans.
Samsung just rewrote the playbook at Europe's most influential consumer tech showcase. The Korean giant swept 26 IFA 2025 Innovation Awards, including nine coveted Best of Innovation titles, in a decisive victory that positions its AI-integrated ecosystem against mounting competition from Apple and Google. The awards announcement comes as Samsung prepares to showcase these winning products at IFA Berlin, Europe's largest consumer trade show running September 5-9. According to IFA Berlin organizers, the new Innovation Awards program launched specifically to spotlight products demonstrating "outstanding innovation, design excellence and market impact" — criteria that Samsung's AI-powered portfolio satisfied across multiple categories from home appliances to mobile devices. The standout winner in Samsung's mobile lineup is the Galaxy Z Fold7, which earned Best in Communications & Connectivity recognition for what Samsung describes as "the thinnest and lightest Galaxy Z Fold series to date." The device integrates One UI 8 with optimized Galaxy AI designed specifically for larger foldable screens, directly challenging Apple's rumored foldable iPhone development. "Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity," according to Samsung's announcement. The tablet category saw Samsung's Galaxy Tab S11 Ultra claim dual awards for Best in Content Creation and Best in Computing & Gaming, powered by what Samsung calls an "ultra-performance" design combining the redesigned S Pen with advanced Galaxy AI capabilities. However, the most comprehensive victory came in home appliances, where Samsung's Bespoke AI line dominated with breakthrough efficiency metrics. The Bespoke AI Washer achieved 65% better energy efficiency than EU Class A standards — a 10 percentage point improvement over last year's model revealed at IFA 2024. The Bespoke AI Jet Ultra vacuum earned recognition as "the world's most powerful stick vacuum cleaner" with 400W suction power while reducing overall weight. Perhaps most intriguingly, Samsung's entertainment category victories signal a strategic pivot toward portable and AI-enhanced displays. The Movingstyle portable smart display won dual awards for Best in Home Entertainment and Best in Design, featuring a tote bag-inspired design that allows users to carry the 27-inch QHD touchscreen between rooms on a soft-wheeled stand. The Freestyle+ projector claimed Best in Home Entertainment as "the world's first portable smart projector to be embedded with both on-device and generative AI." Powered by Samsung's AI Q Processor, it enables users to create ambient visuals directly through its built-in generative AI model — a capability that positions Samsung ahead of traditional projector manufacturers like and . The display innovation extends to Samsung's Micro RGB technology, which achieved recognition as "the world's first display to feature micro-sized RGB LED backlighting in a 115-inch screen." Unlike conventional LED TVs relying on white or blue backlights, Micro RGB uses individually controlled red, green and blue LEDs for true full-color local dimming. Industry analysts view Samsung's IFA sweep as validation of its AI-first strategy launched earlier this year. The timing is particularly significant as reportedly accelerates its own smart home initiatives and expands Nest device integration with its Gemini AI assistant. Samsung's competitive positioning becomes clearer through its AI integration depth. The Bespoke AI Refrigerator's AI Vision Inside can now recognize 37 fresh food items and 50 processed foods, while the WindFree air conditioner automatically adjusts based on data from connected wearable devices like smartwatches and rings. This interconnected ecosystem approach mirrors 's strategy but extends across a broader product range. The awards also highlight Samsung's manufacturing scale advantages. While competitors focus on premium segments, Samsung's recognition spans from flagship foldables to mid-range devices like the Galaxy S25 FE, which brings "multimodal AI capabilities" to more accessible price points. For the consumer electronics industry, Samsung's IFA dominance suggests AI integration has moved beyond marketing buzzword to measurable product differentiation. The company's ability to embed AI processing across appliances, displays, and mobile devices creates multiple touchpoints for ecosystem lock-in — a strategy that could complicate market entry for pure-play AI companies lacking hardware manufacturing capabilities.
