Samsung just revealed the technical breakthroughs powering their 2025 OLED lineup, introducing AI gamma adjustment technology that adapts picture quality in real-time based on room lighting. The S95F series also becomes the industry's first OLED TV to support 165Hz refresh rates, targeting serious gamers with enhanced low-light detail visibility.
Samsung is making a bold play for the premium TV market with technical innovations that solve real problems plaguing OLED displays. The company's 2025 OLED lineup introduces AI-powered gamma adjustment and enhanced anti-glare technology, addressing two persistent issues that have kept some viewers from fully embracing OLED TVs.
The breakthrough centers on AI gamma adjustment, which analyzes each scene in real-time and automatically tweaks brightness levels based on your room's lighting conditions. "Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions," explained Mirae Shin from Samsung's Picture Quality Lab during an exclusive interview.
This isn't just marketing speak - it solves a genuine viewing problem. When you're watching dark content in a bright living room, the AI brightens shadowed areas just enough to preserve detail without washing out the image. Flip the scenario - bright content in a dark room - and the system minimizes glare while enhancing contrast. The technology even adapts when lighting suddenly changes, like when someone flips on the lights mid-movie.
The second major innovation tackles OLED's Achilles heel: reflections. Samsung's enhanced Glare-Free technology uses a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering. The result? A 25% reduction in reflections compared to previous models, according to Samsung's internal studies. This performance has been independently verified by UL Solutions, a global certification organization.
"This year's enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments," Shin noted. For viewers, this means no more squinting at washed-out colors from sunlight or missing details in dark game scenes under ambient lighting.
But Samsung isn't stopping at viewing comfort - they're making a serious push into gaming. The S95F OLED becomes the industry's first TV to support a 165Hz refresh rate, a spec that puts it ahead of many dedicated gaming monitors. Combined with OLED's natural advantages - pixel-level dimming and ultra-fast response times - this creates what Samsung calls "the full potential of OLED panels."
