WordPress's experimental AI development tool Telex has jumped from concept to reality in just months. At Tuesday's State of the Word event, CEO Matt Mullenweg showcased live websites using the "vibe-coding" platform to build everything from pricing calculators to interactive store directories. What started as an experiment is now quietly powering real WordPress shops.
WordPress just proved that experimental doesn't mean theoretical. The company's Telex AI development tool, unveiled just three months ago, has already moved from tech demo to powering real business websites.
At the annual State of the Word event in San Francisco, WordPress Project Cofounder and Automattic CEO Matt Mullenweg pulled back the curtain on live implementations that would have cost thousands to custom-build just years ago. Community creator Nick Hamze demonstrated pricing comparison tools, real-time store hours with map integration, and partner logo carousels - all generated through natural language prompts.
"Things that you used to have to hire developers for, custom software that would have cost thousands, tens of thousands of dollars to build, even just years ago, we're now able to do in a browser for pennies," Mullenweg told attendees, according to TechCrunch coverage. "It's kind of insane."
Telex represents WordPress's answer to the vibe-coding revolution popularized by tools like v0 and Cursor. The platform lets developers generate Gutenberg blocks - the modular components that make up WordPress sites - through conversational AI rather than manual coding. But unlike generic AI coding assistants, Telex understands WordPress's specific architecture and component system.
The real-world examples showcase practical business applications. One implementation featured a retail site that dynamically pulls store hours, phone numbers, and Google Maps directions into the header block. Another created an interactive pricing calculator that would typically require custom JavaScript development. Developer Tammie Lister took the experiment further, using Telex to create a new Gutenberg block every day in October - including a playable ASCII version of Tetris and Halloween-themed interactive elements.
These aren't just tech demos anymore. The tools are handling genuine business requirements for WordPress shops looking to add dynamic functionality without hiring development teams or building custom solutions from scratch.
is simultaneously building the infrastructure to make AI integration seamless across its ecosystem. The company introduced the Abilities API, which defines WordPress capabilities in a format AI systems can interpret, and an MCP (Model Context Protocol) adapter that exposes these abilities to compatible AI tools.
