X is hemorrhaging Android users at an alarming rate, with Google Play downloads plummeting 44% year-over-year in July 2025 even as iOS installs surge 15%. The stark platform divide is crushing overall growth and threatening subscription revenue as the company scrambles to rebuild its notoriously buggy Android experience.
X just hit a wall on the world's most popular mobile platform, and the numbers tell a devastating story. While Elon Musk's platform celebrates record iOS performance, Android users are fleeing en masse, creating a dangerous split that's starting to show up in the company's bottom line.
The latest Appfigures intelligence reveals X's Android downloads collapsed 44% year-over-year in July 2025, even as iOS installs jumped 15% during the same period. That dramatic platform divergence dragged total mobile downloads down 26% overall, though that's actually an improvement from June's catastrophic 35% decline when Android downloads had cratered nearly 49%.
The contrast couldn't be starker. While X's iOS app hits record weeks for installs, the Android version remains what industry insiders call a "sore spot" - plagued by crashes, bugs, and performance issues that have users abandoning the platform entirely. X head of product Nikita Bier, the growth hacking veteran behind teen apps Gas and TBH before selling them to Discord and Facebook, recently announced X is hiring an "Android Dream Team" specifically to rebuild the troubled app from scratch.
The timing couldn't be worse for X. The platform already faces mounting competition from Meta's Threads, which has been steadily gaining ground in daily active users on mobile devices. While rival remains relatively small with just 119,000 Google Play downloads in July, the question remains: where are those millions of missing Android users going?
