The best ai writing tools in 2026
Long-form and marketing copy generation, usually with brand voice and SEO features layered on top of a general model.
We have not ranked these one to five, because the right choice depends entirely on how you work. Each entry below says who it suits and who should skip it.
Jasper
A marketing content platform built around brand voice, with agents for marketing workflows rather than a general writing assistant.
| Plan | Price | What it adds |
|---|---|---|
| Pro (annual) | $59/seat/mo | 1 seat · 2 Brand Voices, 5 Knowledge assets, 3 Audiences · Image generation · Browser extension |
| Pro (monthly) | $69/seat/mo | Same as annual, billed month to month |
| Business | Custom | 12-month minimum · Unlimited Brand Voices · Custom agent builder · API access · SSO and SCIM |
Pricing verified
Jasper: who it suits
Buy it if
- Marketing teams producing high volumes of on-brand content
- Companies with a defined brand voice that must be applied consistently
- Workflows that span research, drafting and repurposing
Skip it if
- Individuals who just want good writing output -- a general chat subscription costs a third as much and writes about as well
- Anyone needing a free tier, since only a 7-day trial is offered
- Small teams, because per-seat pricing scales badly
Visit Jasperfrom $59/seat/mo
Copy.ai
A go-to-market platform focused on sales and marketing workflows, with a cheap chat tier and a large jump to enterprise workflow pricing.
| Plan | Price | What it adds |
|---|---|---|
| Chat (annual) | $24/mo | 5 seats · Unlimited words in chat · OpenAI, Anthropic and Gemini models |
| Chat (monthly) | $29/mo | Same as annual, billed month to month |
| Growth | $1000/mo | 75 seats · 20K workflow credits/month |
| Expansion | $2000/mo | 150 seats · 45K workflow credits/month |
| Scale | $3000/mo | 200 seats · 75K workflow credits/month |
| Enterprise | Custom | API access · Guided implementation · Designated support team |
Pricing verified
Copy.ai: who it suits
Buy it if
- Small teams wanting shared access to multiple frontier models cheaply
- Sales and GTM teams automating repeatable outbound and enablement work
Skip it if
- Anyone who needs workflow automation but cannot justify $1,000/month -- there is no middle tier
- Individuals, since the value is in seats and workflows
- Teams wanting a free tier to trial
Visit Copy.aifrom $24/mo
Writesonic
Now an AI search visibility platform -- it tracks how brands appear in ChatGPT, Gemini and Google AI Overviews -- with article generation included rather than as the main product.
| Plan | Price | What it adds |
|---|---|---|
| Starter | $79/mo | Billed annually · 3 AI platforms tracked · 50 prompts/day · 15 AI articles/month · 1 user |
| Basic | $199/mo | Billed annually · 100 prompts, 300 answers daily · 25 AI articles/month · 2 users |
| Growth | $399/mo | Billed annually · 200 prompts, 600 answers daily · Sentiment analysis · 50 AI articles/month · 3 users |
| Enterprise | Custom | All 10 AI platforms · SOC 2 Type II, HIPAA, GDPR · SSO/SAML |
Pricing verified
Writesonic: who it suits
Buy it if
- Brands that need to know how they are represented in ChatGPT and AI Overviews
- SEO teams adding generative engine optimisation to their remit
Skip it if
- Anyone looking for a cheap AI writing tool -- this is no longer that product, whatever older comparisons say
- Individuals and solo bloggers, given entry pricing starts at $79/month billed annually
- Teams wanting month-to-month billing at the advertised price
Visit Writesonicfrom $79/mo · free tier available
Grammarly
A writing assistant that corrects and improves text you have already written, rather than generating content from a brief.
| Plan | Price | What it adds |
|---|---|---|
| Free | Free | Spelling and grammar · Tone detection · 100 AI prompts/month |
| Pro | $12/mo | 2,000 AI prompts/member/month · Full-sentence rewrites · Tone adjustment · Plagiarism and AI detection · 1 style guide and brand tone · 7-day trial |
| Enterprise | Custom | SAML SSO, SCIM · BYOK encryption · Data loss prevention · Unlimited style guides · Audit logs |
Pricing verified
Grammarly: who it suits
Buy it if
- Anyone who writes a lot and wants it to come out cleaner
- Teams enforcing a consistent style across many writers
- Non-native English speakers writing professionally
Skip it if
- Producing content at volume from a brief -- Jasper or Copy.ai are the tools for that
- Anyone wanting an AI that drafts for them, since this is fundamentally an editor
- Writers who value a distinctive voice and would rather not be nudged toward the average
Visit Grammarlyfrom $12/mo · free tier available
Surfer SEO
Content optimisation scored against what currently ranks, now extending into tracking brand visibility inside AI answers.
| Plan | Price | What it adds |
|---|---|---|
| Discovery | $49/mo | Billed yearly · 120 documents · 10 pages tracked · Surfy AI assistant |
| Standard | $99/mo | Billed yearly · 360 documents · 25 AI prompts tracked weekly · WordPress and Google Docs integration |
| AI Search Analytics | $158/mo | Billed yearly · Tracks ChatGPT, Gemini and AI Overviews · 100 AI prompts daily · 5 brand spaces |
| Pro | $182/mo | Billed yearly · 360 documents · 50 AI prompts daily · Internal linking · Content ideas |
| Peace of Mind | $299/mo | Billed yearly · Unlimited documents (fair use) · API access · Dedicated success manager |
| Enterprise | $999/mo | Custom limits · White-label · SSO |
Pricing verified
Surfer SEO: who it suits
Buy it if
- Content teams publishing regularly against competitive queries
- Agencies managing optimisation across many client sites
- SEO teams adding generative engine optimisation to their remit
Skip it if
- Anyone wanting a tool that writes -- this scores and guides, it does not draft from a brief
- Occasional publishers, since 120 documents a year on the entry tier costs $588 up front
- Writers who would rather not let a content score dictate structure
Visit Surfer SEOfrom $49/mo
Common questions
- What is the best ai writing tool?
- There is no single answer, and any page claiming one is selling something. Jasper is the pick if marketing teams producing high volumes of on-brand content; Copy.ai is the pick if small teams wanting shared access to multiple frontier models cheaply; Writesonic is the pick if brands that need to know how they are represented in chatgpt and ai overviews.
- Which of these have a free tier?
- Writesonic, Grammarly. That makes them the sensible places to start if you are evaluating.
- What is the cheapest option?
- Grammarly at $12/mo. Cheapest is not the same as best value — the allowances differ significantly between tools at the same price.