
Vertical Integration of Prediction Markets and Futures Exchanges
👇️ Feature: Vertical Integration of Prediction Markets and Futures Exchanges Robinhood, Susquehanna Futures & Derivs Exchange JV Takes on Kalshi, Polymarket
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Robinhood is deepening its foray into prediction markets by partnering with Susquehanna International Group to launch a new joint venture to establish a futures, derivatives exchange, and clearinghouse. This move comes after it recently entered the market with its own Prediction Market available in-app, pushing HOOD stock up 10%. Robinhood also acquired a 90% stake in LedgerX (the ex-FTX platform) to expand their offering of prediction contracts on sports and economics.
Robinhood, is an outside adopter to the predictions game compared to players Kalshi and Polymarket but Robinhood’s offering is also powered by Kalshi’s real time data API and other features. Its partnership with Susquehanna further supercharges its ability to compete on a whole new level by vertically integrating predictions into perpetual futures derivatives. The move reportedly came after Robinhood noted that prediction markets have become its fastest-growing product line by revenue, with more than 9 billion contracts traded by over 1 million customers to date.
Prediction markets like Kalshi and Polymarket have surged in recent times from niche platforms and into mainstream financial apps that attract Wall Street, sportsbooks, and massive funding rounds. Trading volumes have exploded with Kalshi hitting record numbers of $1B weekly, which is a 1,000% jump since 2024. The sector as a whole neared $28B around October, drawing an increasingly large number of young founders and established firms towards this idea of legalized betting.
Kalshi recently raised $1B, taking its valuation to $11B in merely months and making it their third round this year. Prediction markets clearly have a demand, Kalshi nails it with real-time data and simplicity. Polymarket, their older counterpart, which is now valued at $8-$15B after a recent Intercontinental Exchange Investment, plans their U.S. re-entry given the loosening of crypto regulations.
Prediction market platforms are forging transformative alliances that boost visibility and legitimacy. Kalshi secured deals with CNN for real-time odds banners, CNBC for 2026 data integration, Google Finance, NHL, and PrizePicks. Polymarket partners with NHL, UFC, and pickleball leagues for fast blockchain settlements. Fanatics launched in 24 states, with DraftKings and FanDuel following; NHL Commissioner Gary Bettman endorsed the model's accuracy despite pushback. Wall Street surveys show strong pro-sentiment, viewing these as hedging tools beyond gambling .
The legality of prediction markets is still hotly debated. Many states have started cracking down on the gray areas. The markets themselves maintain they are CFTC (Commodity Futures Trading Commission) regulated contracts rather than “bets” with Supreme Court backing. Some actions so far include:
Connecticut issuing cease-and-desist orders to Kalshi, Robinhood, and Crypto.com for illegal sports betting .
Nevada requiring Kalshi follow full gaming laws.
Class-action suits alleging federal gambling violations .
However, President Trump's sports betting deregulation is seen as aiding growth, though the American Gaming Association which protects traditional sportsbooks.
Prediction markets pull in crowds of “betters” who show their opinion on how a real life event will go, for example “Will the Fed cut rates in December?” These polls outperformed with 90-94% accuracy, including 2024 elections, and while disrupting the $100B sports betting sector by providing a legal, transparent method. Robinhood scales these markets by bringing them to its 14 million users as part of a full futures exchange. All this signals a market that is maturing and looking set to stay. From small scale to mainstream finance, prepare for futures-based prediction betting blending event contracts with real-time data for forecasting across industries.
“By introducing a robust, institutional-grade exchange to the market, we’ll add more choices for consumers. We’ll also gain the flexibility to build faster and deliver more contracts and services to traders."

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