Amazon just made a bold play that could reshape sports streaming forever. The company announced it's opening its Black Friday NFL game between the Chicago Bears and Philadelphia Eagles to global viewers on November 28 - completely free, no Prime membership required. This marks the first time an NFL game streams globally on Prime Video across 240+ countries, signaling Amazon's aggressive push to dominate live sports beyond its traditional paywall strategy.
Amazon is taking a massive swing at the sports streaming market with an unprecedented move that puts every other platform on notice. The tech giant announced it's throwing open the doors to its Black Friday NFL showdown between the Chicago Bears and Philadelphia Eagles, streaming the game globally on November 28 with zero subscription barriers.
This isn't just another streaming announcement - it's Amazon flexing its financial muscle in a way that could fundamentally alter how premium sports content reaches audiences. "We are thrilled to expand our relationship with the NFL and present Black Friday Football to the millions of fans we serve around the world," Jay Marine, head of Prime Video U.S. global sports, told Amazon News. The timing isn't coincidental - Black Friday represents Amazon's biggest shopping day, and the company is essentially using premium NFL content as a global customer acquisition tool.
The strategic implications are staggering. While Netflix spent billions securing NFL Christmas games and Apple locked up MLS exclusively behind paywalls, Amazon is doing the opposite - removing barriers entirely to maximize reach. The Bears-Eagles matchup will stream across more than 240 countries and territories, marking the first time Prime Video has offered NFL content globally without requiring its $139 annual Prime membership.
But Amazon isn't stopping at football. The company is packaging an entire day of premium sports content starting at 9 a.m. ET with the PGA Tour's Skins Game featuring Tommy Fleetwood, Justin Thomas, Xander Schauffele, and Keegan Bradley. The golf event, which hasn't been televised since 2008, features a "reverse purse" format where all four players start with $1 million and watch their fortunes rise and fall with every shot.
The NFL game itself kicks off at 3 p.m. ET with Al Michaels and Kirk Herbstreit calling the action, followed by two NBA Emirates Cup games - Milwaukee Bucks vs New York Knicks at 7:30 p.m. ET and Dallas Mavericks vs Los Angeles Lakers at 10:30 p.m. ET.
