Another, a new retail tech startup tackling one of fashion and retail's messiest problems, just closed a $2.5 million seed round. Founder Corina Marshall has spent over a decade watching retailers hemorrhage money on unsold inventory, and now she's got the capital to fix it. The funding from Anthemis FIL and Westbound signals that VCs are finally paying attention to the off-channel inventory crisis most brands pretend doesn't exist.
Corina Marshall spent 11 years in retail digital marketing before she realized the industry was running on processes that felt stuck in the 2000s. Specifically, how brands managed excess inventory—the products nobody bought—was almost comically antiquated. Retailers dump unsold stock into secondary markets like Nordstrom Rack or bulk resellers, but they're basically flying blind. Nobody has real visibility into what's sitting in which warehouse, what it's actually worth, or when the best window is to move it.
The result? Brands lose money. A lot of it. When products are spread across multiple warehouses with no centralized data, teams end up guessing. Should we discount 30% or 50%? Is the demand window closing or opening? By the time someone makes a decision, the moment's often passed. "Too much time passes between each step of the off-channel inventory funnel, making it difficult to move products to the destinations that are most favorable for the brands and retailers," Marshall told TechCrunch.
That frustration became a business. In 2024, Marshall launched Another, a software platform that connects to a retailer's existing systems—think customer return management tools, inventory tracking, demand forecasting—and creates a single source of truth for excess goods. The secondary market for these items operates on razor-thin timelines and wildly dynamic pricing. For a retailer to actually succeed in moving products through places like Nordstrom Rack, they need real-time data on price elasticity, demand signals, and coordination between warehouses and distribution points. Another automates that entire workflow.
On Tuesday, the company announced it closed a $2.5 million seed round led by Anthemis FIL and Westbound. Marshall connected with her lead investors at an industry event last year, and the timing couldn't be better. She's planning to hire aggressively and accelerate product development. The category already has players like Ghost, a marketplace platform helping brands liquidate excess inventory, but Marshall sees a different angle. Instead of being a marketplace, Another wants to be the operating system—the central nervous system that helps companies make better decisions before they even list items for sale.
