Apple is making its boldest move yet to compete in the AI assistant race. The company is planning a major Siri overhaul that will transform the voice assistant into a ChatGPT-like AI chatbot built directly into iPhones and Macs, according to Bloomberg's Mark Gurman. The update, codenamed Campos, arrives later this year and represents Apple's most significant Siri redesign since the voice assistant debuted over a decade ago.
Apple is finally ready to make Siri competitive in the age of ChatGPT. According to Bloomberg's Mark Gurman, the company is planning a dramatic transformation of its voice assistant into a full-featured AI chatbot that works across iPhones and Macs. The redesigned Siri will let users interact through both typing and voice, finally matching what Google, OpenAI, and Anthropic have been offering for months.
This isn't just a minor update. Apple is preparing to reveal the new Siri, internally codenamed Campos, at its Worldwide Developers Conference in June before rolling it out to users in September. It'll be the marquee feature in iOS 27, iPadOS, and macOS 27 - essentially the centerpiece of this year's operating system upgrades, with other improvements focused mostly on stability and performance.
What makes this particularly noteworthy is that Apple isn't building this from scratch. The company is leveraging its multi-year partnership with Google announced earlier this year, using a custom version of Google's Gemini AI model as the engine powering the new chatbot. But here's the key difference - while Apple is already rolling out Gemini-powered AI personalization features to Siri in the coming months, this full chatbot version will have capabilities that "significantly surpass" those more limited enhancements, according to Bloomberg's reporting.
The timing reveals just how seriously Apple is taking the AI chatbot moment. The tech industry spent the last year watching OpenAI's ChatGPT become a cultural phenomenon, while Google scrambled to launch Gemini and Microsoft doubled down on AI integration across Windows and Office. Meanwhile, Apple has been characteristically quiet, focusing on on-device AI capabilities and privacy-first processing. But that strategy appears to have shifted. The company clearly recognizes that users want conversational AI they can access instantly across their devices.
The decision to move beyond voice-only interaction is crucial. For years, Siri was limited to voice commands and quick responses - you'd ask it to set a timer, call someone, or get weather updates. But that model can't handle the kinds of nuanced, multi-turn conversations that have made ChatGPT appealing to millions of people. The new Siri will let you type out questions and have actual back-and-forths with the AI, similar to how you'd interact with ChatGPT or other large language models.
Building this on Apple's own hardware gives the company a massive advantage. Instead of trying to compete with standalone chatbot apps, Apple is embedding AI conversations directly into the operating systems that hundreds of millions of people use every day. When iOS 27 launches in September, Siri won't be an alternative to ChatGPT - it'll be sitting right there, baked into your phone and computer.
The partnership with Google is equally interesting. On the surface, it might seem odd for Apple to rely on Google's AI when the two companies compete fiercely in search and mobile. But it reflects a broader industry reality: there's a limited number of truly capable large language models in existence, and the companies building them are increasingly willing to partner across traditional competitive boundaries. Google gets validation that Gemini is sophisticated enough for Apple's needs, while Apple gets a proven technology without building one from scratch.
What this means for the broader AI landscape is significant. Apple has historically moved slowly into new technology categories, waiting until the market matures before entering with a refined product. But here, the company is moving fast, making the AI chatbot wars a three-way battle among Apple, Google, and OpenAI. Each company now has a clear incentive to make their assistant as useful and integrated as possible. The stakes just got much higher.
Apple's Siri transformation signals a fundamental shift in how the company approaches AI integration. Rather than waiting on the sidelines while OpenAI and Google dominate consumer AI conversations, Apple is betting that platform ownership - having an AI chatbot already installed on hundreds of millions of devices - can be a decisive advantage. By September, when iOS 27 launches, Siri won't be the voice assistant you ask for weather updates anymore. It'll be a fully conversational AI that sits at the center of how Apple users interact with their technology. That's not just an incremental upgrade. It's Apple finally showing up to a game the industry thought was already decided.
