Apple is making its boldest move yet to compete in the AI assistant race. The company is planning a major Siri overhaul that will transform the voice assistant into a ChatGPT-like AI chatbot built directly into iPhones and Macs, according to Bloomberg's Mark Gurman. The update, codenamed Campos, arrives later this year and represents Apple's most significant Siri redesign since the voice assistant debuted over a decade ago.
Apple is finally ready to make Siri competitive in the age of ChatGPT. According to Bloomberg's Mark Gurman, the company is planning a dramatic transformation of its voice assistant into a full-featured AI chatbot that works across iPhones and Macs. The redesigned Siri will let users interact through both typing and voice, finally matching what Google, OpenAI, and Anthropic have been offering for months.
This isn't just a minor update. Apple is preparing to reveal the new Siri, internally codenamed Campos, at its Worldwide Developers Conference in June before rolling it out to users in September. It'll be the marquee feature in iOS 27, iPadOS, and macOS 27 - essentially the centerpiece of this year's operating system upgrades, with other improvements focused mostly on stability and performance.
What makes this particularly noteworthy is that Apple isn't building this from scratch. The company is leveraging its multi-year partnership with Google announced earlier this year, using a custom version of Google's Gemini AI model as the engine powering the new chatbot. But here's the key difference - while Apple is already rolling out Gemini-powered AI personalization features to Siri in the coming months, this full chatbot version will have capabilities that "significantly surpass" those more limited enhancements, according to .
