Accel just led a $5.7 million seed round in Fibr AI, doubling down on the startup after an earlier pre-seed bet. The San Francisco-based company is attacking a fundamental disconnect in modern marketing - ads have become hyper-personalized, but the websites they point to remain largely static. Fibr AI uses autonomous AI agents to bridge that gap, turning generic landing pages into one-to-one experiences tailored to each visitor in real time, replacing the slow agency-and-engineering model that's dominated enterprise website personalization for years.
The personalization gap between ads and landing pages has quietly become one of marketing's biggest inefficiencies. Advertisers can spin up hundreds of targeted campaigns in minutes, but when those carefully segmented audiences click through, they all land on the same generic webpage. Fixing that mismatch has traditionally meant hiring agencies, tying up engineering resources, and waiting weeks to test even simple variations. Fibr AI thinks that entire model is obsolete.
Accel apparently agrees. The venture firm just led Fibr AI's $5.7 million seed round, following its earlier $1.8 million pre-seed investment in 2024. WillowTree Ventures and MVP Ventures joined the round, along with Fortune 100 operators as angel investors and advisors. The fresh capital brings the startup's total funding to $7.5 million as it expands its sales team and pushes deeper into enterprise accounts.
For co-founder and CEO Ankur Goyal, the pitch is straightforward. "We are the software, and the agency is the workforce of agents we are deploying," Goyal told TechCrunch. Instead of paying agencies and engineering teams to manually configure personalization rules and run sequential A/B tests, enterprises can deploy autonomous systems to run thousands of experiments in parallel and optimize continuously.
