Ford is doubling down on Europe with a new Renault partnership that could determine whether the American automaker survives on the continent. The companies will use Renault's Ampere platform to build two Ford-branded city cars by 2028, directly targeting the cheap Chinese EVs that have been decimating traditional automakers' market share across Europe.
Ford Motor Company just made a bet that could save its European operations - or signal the beginning of the end. The Dearborn automaker announced it's teaming up with France's Renault to design and build affordable electric vehicles, marking another desperate attempt to stem the bleeding in a market where Chinese competitors are eating everyone's lunch.
The partnership centers on Renault's Ampere platform, which will underpin two new Ford-branded EVs set to hit European showrooms by 2028. These aren't going to be F-150 Lightning equivalents - we're talking small city cars designed to plug the gaping hole in Ford's European lineup where affordable EVs should be.
"Our plan is about unleashing the Blue Oval," Ford Europe President Jim Baumbick said in a statement, though the reality feels more like Ford admitting it can't build competitive small EVs on its own. The American automaker will handle design and driving dynamics "to ensure these vehicles are distinctly Ford," according to Ford's official release.
This isn't Ford's first rodeo with European partnerships. The company struck a similar deal with Volkswagen in 2019 that eventually produced the electric Explorer and Capri. But that was before Chinese automakers like BYD and SAIC started flooding Europe with EVs that cost half what traditional players were charging.
The numbers tell the brutal story of Ford's European decline. The company laid off 4,000 workers in November 2024, then cut another 1,000 jobs at its Cologne plant last September. That's 5,000 jobs gone as Ford's European market share continues shrinking in the face of Chinese competition.
CEO Jim Farley hasn't sugar-coated the situation, telling reporters it's "a fight for our lives in our industry," according to Reuters. That kind of language from a Fortune 500 CEO doesn't happen when things are going well.