Google just supercharged its Finance platform with major AI capabilities that could reshape how investors research markets. The company's rolling out Deep Search for complex financial analysis, prediction markets data from Kalshi and Polymarket, and live earnings tracking - marking Google's most aggressive push into AI-powered financial tools yet.
Google is making its biggest bet yet on AI-powered financial research, launching what could be the most sophisticated retail investing platform available today. The search giant's Finance product just gained Deep Search capabilities that can process "up to hundreds of simultaneous searches" to answer complex market questions - a technical feat that puts it head-to-head with Bloomberg Terminal's research depth but at consumer scale.
The timing couldn't be more strategic. As retail investors increasingly turn to AI for market insights, Google's leveraging its Gemini models to create what Director of Product Management Robert Dunnette calls "a fully cited, comprehensive response in just a few minutes." Users can ask nuanced questions like how the Nasdaq performs versus the S&P 500 under different economic conditions, then watch the AI construct a research plan in real-time.
But Google's not stopping at analysis. The platform's integrating prediction markets data from Kalshi and Polymarket, letting users query crowd-sourced forecasts on everything from GDP growth to Federal Reserve decisions. It's a move that legitimizes prediction markets while giving Google access to forward-looking data that traditional financial platforms lack.
The earnings tracking feature represents another major leap forward. Google Finance now offers live audio streams of corporate earnings calls with real-time transcriptions, plus AI-generated summaries that update throughout each call. The "At a glance" insights pull from news reports and analyst reactions, creating a comprehensive earnings dashboard that rivals what institutional investors use.
Google's international expansion strategy is equally telling. India becomes the first market outside the U.S. to get the new Finance platform, with full Hindi language support. Given India's massive retail investor base - the country added over 35 million new demat accounts in 2023 alone - this expansion could dramatically increase Google's financial services footprint.
The rollout strategy reveals Google's confidence in the technology. Deep Search launches first for Google AI Pro and Ultra subscribers, with broader access through the . Prediction markets data follows a similar pattern, starting with Labs users before expanding globally.
