Google just made its biggest play yet for the enterprise AI market, launching Gemini Enterprise and Business subscriptions that let corporate workers build custom AI agents without writing code. Starting at $21 per person monthly, the service includes pre-made agents for data science and customer engagement, plus security features that could finally convince skeptical IT departments to embrace workplace automation.
Google is doubling down on enterprise AI with a subscription model that could reshape how businesses think about workplace automation. The tech giant today unveiled Gemini Enterprise and Gemini Business, two subscription tiers designed to get corporate workers building AI agents that handle everything from data analysis to customer service.
The pricing strategy is aggressive: Gemini Enterprise targets large organizations at $30 per person monthly, while Gemini Business aims at smaller companies for $21 per person. Both services let workers create agents that tap into data from Box, Microsoft, and Salesforce without requiring any coding skills.
What's particularly interesting is Google's timing. This launch comes just three days after OpenAI demonstrated how users can access third-party tools directly within ChatGPT. The enterprise AI race is clearly heating up, with both companies scrambling to lock in business customers before the market matures.
"We've seen people from consulting services companies, telecommunications companies, software companies, hospitality companies and a variety of different manufacturing companies all using these, and in a variety of scenarios," Thomas Kurian, CEO of Google's cloud division, told reporters during a media briefing.
The new subscriptions build on Google's December launch of Agentspace, essentially rolling that product into a more comprehensive offering. Current Agentspace customers will get upgraded to the new tiers at no extra cost through their existing contracts - a smart retention move that prevents customer churn during the transition.
Google's approach includes pre-made agents for software development, data science, and customer engagement, plus access to specialized agents from partners like Workday. The company claims cruise line Virgin Voyages is already testing Gemini Enterprise, though specific use cases weren't detailed.
Kurian's team has been on a tear lately, pushing Google Cloud's revenue growth back above 30% in Q2 after years of lagging behind Web Services and Azure. The enterprise AI push represents Google's best shot at closing that gap, especially given the company's early lead in large language model development.
