Google is rolling out new Indigenous-focused features across its platform ecosystem for Native American Heritage Month, launching special content on YouTube, Google Play, and Search that highlights Native creators and businesses. The initiative represents the tech giant's latest effort to integrate cultural awareness into its product offerings while supporting Indigenous communities.
Google is weaving Indigenous voices into its digital ecosystem this November, launching a coordinated Native American Heritage Month campaign that spans from search results to streaming content. The initiative kicks off with a Google Doodle celebrating Native American flutes, illustrated by Chickasaw Nation guest artist Madelyn Goodnight, marking the company's commitment to highlighting Indigenous cultural traditions.
The campaign extends deep into Google's product lineup, with Google Play featuring specially curated content that puts Indigenous authors front and center. U.S. Poet Laureate Joy Harjo is personally curating a collection of her favorite books by Indigenous authors, giving readers direct access to voices that are often underrepresented in mainstream publishing.
YouTube is amplifying Native creators through a multi-pronged approach that includes partnerships with established Indigenous content creators. The platform is spotlighting creators like Shina Nova, Marika Silka, Eagle Blackbird, and ChiefSweetsUniverse through social editorial features and a Creator Collective experience designed to boost their visibility.
The platform's commitment goes beyond content curation - YouTube is featuring a channel banner takeover by Beads by Chey, giving prominent real estate to Indigenous artistry. This visual prominence signals YouTube's recognition that representation matters not just in content but in how platforms present themselves to users.
These new launches build on Google's existing infrastructure for supporting Indigenous communities. The company already spotlights Indigenous-owned businesses through Search and Maps, making it easier for users to discover and support Native-owned enterprises. Chrome users can access digital art through the browser's , integrating Indigenous creativity into daily browsing experiences.
