Black Friday shopping just got more interesting. LG's B5 OLED TV has crashed to $600 at Best Buy, slashing nearly half off its typical $1,000-$1,200 price tag. This puts genuine OLED technology - usually reserved for premium displays costing twice as much - within reach of budget-conscious consumers who've been waiting for the right moment to upgrade their home entertainment setup.
LG just handed budget TV shoppers the deal they've been waiting for. The company's B5 OLED is now selling for $600 at Best Buy, a dramatic markdown that brings premium display technology down to mainstream pricing for the first time this year.
The timing couldn't be better. With Black Friday still days away, this early discount signals how aggressively retailers are competing for holiday electronics spending. The B5 normally commands $1,000 to $1,200, putting it squarely in the premium category where OLED technology typically lives.
What makes this deal particularly compelling is the underlying technology. LG's OLED panel delivers the kind of picture quality typically found on TVs costing twice as much. Each pixel emits its own light, creating perfect blacks and incredible contrast that LCD panels simply can't match. It's the difference between watching a movie and feeling like you're inside it.
WIRED reviewer Ryan Waniata praised the display's natural color accuracy, noting "there's a sumptuous touch to images of all sorts" that requires no manual adjustment. The screen delivers vivid performance without the oversaturation that plagues many budget displays trying to punch above their weight class.
For gamers, the B5 punches even harder than expected at this price point. Four proper HDMI 2.1 inputs mean your PlayStation 5 and Xbox Series X won't fight for premium connectivity. The 120Hz refresh rate handles modern console gaming smoothly, while both AMD FreeSync Premium and Nvidia G-Sync support ensure compatibility with high-end graphics cards.
The discount reflects broader market dynamics reshaping the TV industry. OLED production costs have dropped significantly as LG Display - the world's largest OLED panel manufacturer - scales up capacity. What cost $3,000 just five years ago now sells for under $600, democratizing premium display technology.
Competitors are taking notice. Samsung's QLED lineup faces new pressure at similar price points, while budget brands like TCL and Hisense have accelerated their own OLED rollouts to stay competitive. The result is a consumer windfall that's reshaping expectations around what premium TV technology should cost.
