OpenAI just dropped ChatGPT Pulse, an AI agent that works while you sleep to generate personalized morning briefs. Limited to the company's $200-a-month Pro subscribers, Pulse represents a major shift toward proactive AI assistants that anticipate user needs rather than just respond to queries. This isn't just another chatbot feature - it's OpenAI's first attempt at making AI feel like a personal assistant that actually gets ahead of your day.
OpenAI is transforming how we think about AI assistants with the launch of ChatGPT Pulse, a feature that works overnight to deliver personalized morning briefings to users. Starting Thursday, Pro subscribers paying $200 monthly will find a new Pulse tab in their ChatGPT app, featuring five to ten AI-generated reports designed to get them up to speed on their day.
The timing isn't coincidental. OpenAI CEO Sam Altman warned earlier this week that the company's most compute-intensive products would be restricted to premium tiers, and Pulse fits that description perfectly. The company has been severely limited by server capacity, prompting aggressive expansion plans with partners like Oracle and SoftBank to build out AI data centers.
"We're building AI that lets us take the level of support that only the wealthiest have been able to afford and make it available to everyone over time," said OpenAI's new CEO of Applications, Fidji Simo, in a blog post. "And ChatGPT Pulse is the first step in that direction - starting with Pro users today, but with the goal of rolling out this intelligence to all."
Pulse represents a fundamental shift in how OpenAI thinks about consumer AI. Rather than waiting for users to ask questions, the service proactively generates content while they sleep. In a demo for TechCrunch, OpenAI product lead Adam Fry showcased reports Pulse had automatically created: Arsenal soccer news roundups, Halloween costume suggestions for his family, and a toddler-friendly Sedona travel itinerary.
The feature works by integrating with ChatGPT's Connectors to access Gmail and Google Calendar. Once connected, Pulse parses through emails overnight, surfaces important messages, and creates agendas for upcoming calendar events. Users with ChatGPT's memory features enabled get even more personalized results - OpenAI's personalization lead Christina Wadsworth Kaplan described how Pulse automatically incorporated her running hobby into a London trip itinerary and helped her find pescatarian-friendly restaurant options.