Paramount just dropped another price bomb on streaming subscribers. The company announced in Monday's earnings report that Paramount Plus will get pricier in early 2026, though they're keeping the exact numbers under wraps for now. This marks the latest blow to cord-cutters as streaming costs continue climbing across the board.
Paramount isn't wasting any time under its new Skydance owners. The streaming giant just announced another round of price increases coming to Paramount Plus in the first quarter of 2026, according to Monday's earnings report. While the company stayed tight-lipped about the exact dollar amounts, this marks yet another hit to subscribers already dealing with inflation across the streaming landscape.
The timing couldn't be more telling. Just months after completing its merger with Skydance, Paramount is already reshaping its business model with a clear message: growth through pricing power. The company claims these increases will "fuel continued reinvestment in the user experience and deliver an even stronger slate of programming," but subscribers might see it differently as their monthly bills keep climbing.
This isn't Paramount's first rodeo with price hikes. The service raised prices in 2023 before hiking them again last June. Currently, the ad-free Premium plan sits at $12.99 monthly, while the ad-supported tier costs $7.99. That puts Paramount in the middle of the streaming pack, but another increase could push it closer to premium territory occupied by Netflix and Disney+.
The price announcement comes as part of a broader strategic overhaul under Skydance's leadership. Paramount has already announced mass layoffs affecting about 2,000 employees and made the controversial decision to appoint Bari Weiss as head of CBS News. The company is also requiring employees to return to the office full-time starting in January, signaling a complete cultural shift.
