Samsung just made a bold play to bring premium AI features down-market. The company announced the Galaxy A07 5G today, packing Google's Gemini assistant and Circle to Search into a budget-friendly device launching Jan. 30. It's Samsung's latest push to democratize AI experiences beyond flagship phones, pairing intelligent features with a massive 6,000mAh battery and six years of software support.
Samsung is gambling that AI features sell phones even at budget price points. The Galaxy A07 5G, announced today, represents the company's most aggressive push yet to bring premium intelligence capabilities to its mass-market A-series lineup. By integrating Google's Gemini assistant and Circle to Search directly into a sub-flagship device, Samsung is testing whether AI has become table stakes across all price tiers.
The timing matters. As smartphone upgrade cycles stretch longer and consumers grow pickier about new purchases, manufacturers are scrambling to find compelling reasons for people to buy. Samsung's answer is simple - give budget buyers the same AI tools that defined the Galaxy S25 launch just weeks ago, then wrap them in hardware good enough that nobody feels shortchanged.
At the heart of the Galaxy A07 5G sits a side-button shortcut to Gemini, letting users summon Google's AI assistant with a single press. According to Samsung's announcement, the integration runs deep - Gemini can navigate across native Galaxy apps and select third-party software, handling complex multi-step tasks without the clunky app-switching that plagued earlier assistant attempts. Gemini Live adds conversational capabilities, turning the assistant into something closer to a knowledge companion than a simple command executor.
Circle to Search, which lets users highlight anything on-screen to trigger instant Google searches, rounds out the AI package. The feature debuted on premium devices but now arrives in budget territory, a sign that Google and Samsung see visual search as foundational rather than premium.
