Samsung just made a serious play to democratize AI. The company announced the Galaxy A57 5G and A37 5G today, bringing its "Awesome Intelligence" AI toolkit to the mid-range market. Leading the charge is the A57 5G - the most powerful A-series device yet - packing a slimmer design, upgraded AI capabilities, and six years of software support. Both devices launch April 10 in select markets, extending features previously reserved for flagship phones to a much wider audience.
Samsung is pushing AI down the price ladder. The Galaxy A57 5G and A37 5G, announced today, pack many of the same AI features found in the company's premium flagships - but at mid-range prices. It's a clear signal that Samsung sees AI democratization as the next major battleground in smartphones.
"The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users," TM Roh, Samsung's DX Division chief, told Samsung Newsroom. The strategy is straightforward - expand AI capabilities across more devices to drive rapid adoption and lock users into Samsung's ecosystem.
The star of the show is the Galaxy A57 5G. Despite measuring just 6.9mm thin and weighing 179g, it delivers a meaningful performance bump over last year's A56 5G. Samsung upgraded the CPU, GPU, and NPU while adding a 13% larger vapor chamber to keep thermals in check during extended gaming or video recording sessions. The 5,000mAh battery promises up to two days of use, with Super Fast Charging 2.0 hitting 60% in around 30 minutes.
But the real story here is software. Running One UI 8.5 on top of Android 16, both devices get Samsung's latest Awesome Intelligence features. Voice Transcription in the Voice Recorder app can now transcribe and translate call recordings or convert voicemail to text. AI Select, accessible via long press on the Edge Panel, surfaces contextual actions and supports drag-and-drop in Multi-Window mode for faster editing workflows.
