Samsung engineers are pulling back the curtain on The Movingstyle's development, revealing how the company created an entirely new product category by merging TV, monitor, and mobile device technologies. Product planner Seokmin Baek and R&D engineer Michael Kim detail the technical challenges of building a portable touchscreen that pioneers new industry standards.
Samsung engineers are opening up about what it really took to create The Movingstyle - and the story reveals just how ambitious this portable screen project actually was. The device that looks deceptively simple on the surface required the company to essentially invent a new product category from the ground up.
"We had to redefine everything - from planning and development to manufacturing - to deliver a completely new user experience," Michael Kim from Samsung's Enterprise R&D Lab told Samsung Newsroom. "We revisited every step, from consumer research and the development process to quality assurance."
The challenge wasn't just technical - it was regulatory. When you're creating something that doesn't exist yet, there are no industry standards to follow. Kim and his team had to determine specifications and establish safety requirements from scratch. "I often pulled all-nighters, driven by the determination to create a brand-new category," he revealed. "Without that goal, I don't think I could have completed the project."
The engineering reality behind The Movingstyle is more complex than its clean design suggests. Take the kickstand - the component that makes the whole portable concept work. Product planner Seokmin Baek explained they could have gone with a standard approach, mounting the hinge separately from other components like the battery and circuit board. That would have been easier to develop and manufacture, but far less durable.
Instead, Samsung chose what Kim calls a "circuit-integrated design" - essentially building a sturdy hinge with cables, power management circuits, and other components housed directly inside it. "This approach required a more complex design and manufacturing process but was key to achieving The Movingstyle's exceptional build," he noted.
But the real breakthrough was philosophical. Baek's team spent months just figuring out what The Movingstyle should be. "We spent a lot of time thinking about The Movingstyle's identity during product planning and eventually arrived at a new category by combining Samsung's expertise in mobile devices with the strengths of our TVs and monitors," he explained.
The result bridges what the industry calls "lean-forward" and "lean-back" viewing experiences. When you want to quickly look up a recipe in the kitchen, you can use the touchscreen. When you're watching a movie in bed, you grab the remote. Both feel natural because the device was designed from the start to handle both use cases.
