Samsung is getting serious about portable projectors. Ahead of CES 2026, the company just unveiled The Freestyle+, its latest AI-powered take on flexible home entertainment. With nearly double the brightness of its predecessor and smarter AI that automatically adapts to any room, Samsung's betting that you'll ditch the traditional setup and just point, place, and play anywhere.
Samsung is making its move in the portable projector space before the tech world descends on Las Vegas next week. The company just unveiled The Freestyle+, an AI-powered portable projector that promises to eliminate the friction of setting up a projector in literally any room. With nearly double the brightness of the original Freestyle and a smarter AI brain, Samsung's betting this is how people actually want to watch stuff at home.
At the heart of the upgrade is AI OptiScreen, Samsung's screen optimization engine that handles all the annoying setup work for you. You know that moment when you're trying to project something on a wall and it's all skewed, blurry, or casting weird shadows from curtains? OptiScreen just handles it. The technology automatically corrects distortion through 3D Auto Keystone, even when you're projecting onto uneven surfaces, corners, or angled walls. Real-time Focus keeps the image sharp as the projector moves or rotates. Screen Fit adjusts the image dimensions if you're using a compatible screen accessory. Wall Calibration analyzes the surface you're projecting on and minimizes visual distractions.
"The Freestyle+ reflects Samsung's vision to create displays that adapt naturally to how people live and move between spaces," Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, told press. "By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are."
The brightness bump alone is significant. At 430 ISO Lumens, the Freestyle+ delivers roughly twice what you got from the original generation, making content actually visible in everyday living spaces instead of requiring you to kill all the lights. For a portable projector that you're moving between rooms, that's a real-world difference.
Then there's the actual portability piece. The cylindrical form factor is light enough to move room to room or take on the go, and the 180-degree rotating design means you can project at virtually any angle - walls, floors, ceilings - without needing additional mounts or stands. This is Samsung betting that the future of casual viewing isn't a fixed TV on a wall.
The entertainment side builds on what Samsung already owns. Built-in access to Samsung TV Plus, partner streaming services, and Samsung Gaming Hub means you're not tethered to casting from another device - the projector just handles streaming directly. The 360-degree speaker handles audio with richer, fuller sound in a compact design, and Q-Symphony lets it sync with compatible Samsung soundbars for a more layered experience wherever you set it up.
