Samsung just made its biggest play yet for the ultra-premium TV market. The company's announcing a sweeping expansion of its Micro RGB TV lineup for 2026, rolling out new sizes ranging from 55 to 115 inches, complete with AI-powered image processing and a built-in large language model companion. This move signals Samsung's confidence that AI-enhanced displays are the next driver of premium TV sales.
Samsung Electronics just laid out its premium TV strategy for the next wave of home entertainment. The company announced today that it's expanding its flagship Micro RGB TV lineup for 2026, bringing the technology to six different screen sizes rather than its current limited offering. That's a pretty significant shift. The new range spans from 55 inches all the way up to 115 inches, essentially covering everything from compact living rooms to full-wall installations.
Here's what's driving this expansion. Samsung's betting that consumers are willing to pay top dollar for displays that don't just deliver sharp images, but can actually improve what they're watching in real time. According to market research cited in the announcement, picture quality has become the primary reason people upgrade to premium models these days. Rather than compete on price, Samsung is doubling down on display excellence and throwing AI into the mix.
The tech at the heart of these sets is Micro RGB technology, which uses independently-emitting red, green, and blue LEDs at sub-100 micrometer sizes. Think of it as extreme precision lighting at the pixel level. That hardware foundation enables the real innovation here: the AI layer on top. The Micro RGB AI Engine Pro kicks in frame-by-frame, using a next-generation chipset to enhance clarity and realism. Color Booster Pro and HDR Pro work in tandem to make content look as lifelike as possible. Meanwhile, 4K AI Upscaling Pro and AI Motion Enhancer Pro handle the heavy lifting on lower-resolution content, smoothing motion and adding detail where the original source lacks it.
But the feature that really stands out is the Vision AI Companion. This isn't just another smart TV feature. Samsung built this as a multi-agent platform combining large language model (LLM)-powered intelligence with natural conversation through Bixby. You can have actual back-and-forth conversations with the TV, ask it questions about what you're watching, get recommendations, or even trigger AI features like live translation or generative wallpaper backgrounds. It's the first sign that TV makers are serious about embedding ChatGPT-style capability directly into the living room.
The display side gets upgraded too. Micro RGB Precision Color 100 achieves 100% of the BT.2020 wide color gamut, a standard that essentially means the widest possible spectrum of displayable colors. 's proprietary Glare Free technology minimizes reflections, keeping that color punch visible even in bright rooms. And for the audio enthusiasts, these sets will ship with Eclipsa Audio, a new spatial sound system engineered for immersive 3D audio, alongside Dolby Atmos and Q-Symphony, which syncs with other devices for a deeper soundstage.
