Squarespace just made website building effortless with its revamped Blueprint AI feature. The tool combines artificial intelligence with curated design elements to generate functional websites in just minutes, eliminating the traditional template hunt while maintaining Squarespace's signature visual appeal. For anyone who's ever felt overwhelmed by the prospect of building a website from scratch, this could be a game-changer.
Squarespace is betting big on AI to solve one of web design's oldest problems: the dreaded blank page. The company's Blueprint AI feature, which started as a simple guided design system in 2023, now harnesses artificial intelligence to create personalized websites that actually work.
The process feels refreshingly straightforward. Instead of scrolling through dozens of templates hoping one fits your vision, Blueprint starts with a conversation. What kind of website are you building? The system recognizes everything from photography portfolios to civil engineering firms, even suggesting "computer hardware and components" when you type "CPU."
From there, you select your goals - selling products, publishing content, building a community - and choose a name and tone. But here's where Blueprint gets clever: rather than forcing you into a predetermined template, it combines elements from Squarespace's extensive design library. The company claims there are 1.4 billion possible combinations, though the reality feels more controlled than that suggests.
"It feels less like an AI website builder and more like a tailoring tool," according to WIRED's hands-on review. The system generates copy and images while you focus on layout decisions, offering six variations for each section without overwhelming you with choices.
The results are genuinely impressive for a five-minute investment. Blueprint created a fully functional e-commerce site called "Goofy Garments" complete with product listings, payment integration, and professional styling. The AI-generated content wasn't perfect - the generic clothing images looked distinctly artificial - but the foundation was solid enough to build upon.
What makes Blueprint particularly smart is its seamless integration with Squarespace's full editor. Unlike standalone AI website builders that lock you into their system, Blueprint sites can be customized using all of Squarespace's advanced features. Need custom CSS? Want to integrate with Google Workspace? Everything's available once your AI-generated site is complete.
The trade-offs become apparent when you compare Blueprint results to award-winning templates. Those bold, individualistic designs that made the company famous don't translate well to AI generation. Blueprint prioritizes function over form, ensuring every combination works regardless of content but sacrificing some visual uniqueness in the process.
