Amazon just launched its most aggressive pricing move yet. The company's Haul platform is celebrating its first anniversary with a two-day sale featuring thousands of items at $1 and some hidden gems at just $0.11. It's Amazon's boldest play to capture holiday shoppers hunting for ultra-cheap deals before the main shopping season kicks off.
Amazon is making its most aggressive push into ultra-low-price retail yet. The company's Haul platform just dropped its biggest sale since launching exactly one year ago, with tens of thousands of items priced at $1 on day one and exclusive $0.11 "hidden treasures" on day two.
The timing isn't coincidental. With Temu and Shein capturing massive market share in budget retail, Amazon is doubling down on its answer to the ultra-cheap shopping phenomenon. The two-day anniversary sale runs November 10-11, giving shoppers what Amazon calls "unprecedented access to ultra-low prices" right as holiday shopping season begins.
"One year ago, we introduced Amazon Haul with a simple mission: reinventing how customers purchase ultra-low-priced products," according to Amazon's announcement. The platform has expanded from its U.S. launch to serve 25 countries and regions, suggesting Amazon sees this as a global growth opportunity.
The sale spans seven major categories that directly compete with Chinese e-commerce platforms. Shoppers can find $1 deals on fashion T-shirts, throw pillows, phone cases, nail art supplies, and children's party supplies. Electronics accessories like HDMI cables and smartwatch bands are also hitting the $1 price point, while some items drop to an almost unbelievable $0.11.
What makes this particularly strategic is Amazon's approach to order minimums. The platform offers 5% off orders over $50 and 10% off orders over $75, encouraging customers to build larger baskets despite the low individual prices. Free delivery kicks in at $25, with a $3.99 fee below that threshold.
The competitive pressure is real. Temu has been aggressively advertising during major sporting events, while Shein has captured younger demographics with ultra-fast fashion at rock-bottom prices. Amazon's response has been to create a completely separate shopping experience within its ecosystem - Haul has its own search, cart, and checkout flow.
But Amazon's playing a longer game here. The company is leveraging its vast fulfillment network and return infrastructure to differentiate from overseas competitors. Haul offers free returns on purchases over $3 within 15 days, with drop-off locations at Amazon Fresh, Whole Foods, UPS, Kohl's, and Staples - over 8,000 locations nationwide.
