Amazon just kicked off early deals for their October 7th-8th Prime Big Deal Days event, with significant discounts already live on everything from Apple iPads to wireless earbuds. The retail giant is following the same playbook from July's successful Prime Day, when the iPad Mini hit $379 and customers saved millions across tech categories.
Amazon isn't waiting until October 7th to start the savings party. The retail giant quietly launched a massive early deals program yesterday, offering Prime members and regular shoppers alike access to discounts that rival last summer's blockbuster Prime Day event. The move signals Amazon's confidence in consumer demand as we head into the crucial holiday shopping season.
The standout deals currently live include Apple's 11-inch iPad Air M3 dropping from $599 to $449 for the 128GB Wi-Fi model. That's a $150 discount on hardware that only launched earlier this year with the company's latest M3 chip and GPU upgrades. According to early sales data, tablet deals are already outperforming expectations by 23% compared to similar pre-events.
Wireless audio is getting major attention too. Google's Pixel Buds Pro 2 fell to $179 from their $229 retail price, while Bose's QuietComfort Earbuds hit $149. The Pixel Buds Pro 2 launched just months ago with improved noise cancellation and a transparency mode that reviewers called "crystal clear." Industry analysts expect audio accessories to drive 30% of early Prime Day revenue.
The timing isn't accidental. Amazon learned from July's four-day Prime Day event, which generated record sales when the iPad Mini dropped to $379. "We saw unprecedented demand for that tablet deal," a source familiar with Amazon's pricing strategy told industry watchers. This time, the company is spreading deals across more SKUs to avoid inventory shortages.
Smart home and security categories are seeing aggressive pricing. The Blink Outdoor 4 security camera dropped to $34.99 from $99.99, while Ring's Pan-Tilt Indoor Cam fell to $40 from $60. These price cuts come as Amazon faces increased competition from Google Nest and other smart home ecosystems.
Portable power stations are having a moment too. The Jackery Explorer 1000 V2 is down to $429 from $799, representing a 46% discount on hardware that typically holds its value. With hurricane season and winter storms approaching, emergency power solutions are seeing unusual demand outside traditional camping seasons.
Samsung's Galaxy S25 Edge at $700 (down from $1,100) shows Amazon pressing advantages in mobile. The ultra-thin flagship launched to strong reviews but faced pricing pressure from iPhone competition. At $400 off, it's positioned to capture market share from users considering premium Android switches.
