Amazon is running its October Prime Day event through today, serving up steep discounts on Apple devices that could save shoppers significant cash before Black Friday. The highlight deals include AirPods Pro dropping to $170 and the latest iPad Mini hitting $379, matching some of the lowest prices we've seen this year.
Amazon is making one final push to capture pre-holiday shoppers with its October Prime Day event, and Apple products are stealing the show. The retail giant is offering some of the steepest discounts we've seen on current-generation Apple devices, potentially giving consumers their last chance to save before the Black Friday rush.
The standout deal is the second-generation AirPods Pro with USB-C charging case, now priced at $170 - a substantial $79 drop from its $249 retail price. This matches the lowest price we saw during July's summer sales event, according to price tracking data from The Verge's deals coverage. The earbuds feature significantly improved noise cancellation over the original Pro model and support Apple's newest audio features.
But it's not just legacy products getting the discount treatment. The seventh-generation iPad Mini, which launched just weeks ago with Apple's A17 Pro chip and Apple Intelligence support, is already seeing a $120 price cut to $379. This aggressive early pricing suggests Amazon is serious about moving inventory before Q4 holiday shopping begins in earnest.
Apple Watch deals are equally compelling, with the flagship Series 10 dropping to $279 in the 42mm configuration. The latest Apple Watch features a 30% larger display area compared to previous generations and faster charging capabilities. The Ultra 2, Apple's premium outdoor-focused model, is down to $649 across all band configurations.
The laptop category shows Amazon's willingness to discount even Apple's newest releases. The 2025 M4 MacBook Air, which Apple launched earlier this year with 16GB of base RAM and improved performance, is available for $799 - a $200 discount from its $999 starting price. This pricing brings Apple's entry-level laptop closer to Windows competitors while maintaining the premium build quality and battery life advantages.
What's particularly interesting about this Prime Day event is how it reflects broader retail dynamics. Unlike previous years where Prime membership was essential for the best deals, many of these Apple discounts are being matched by competitors like Best Buy and Walmart. This suggests retailers are using Apple products as loss leaders to drive traffic, betting that customers will purchase additional items during their shopping trips.
