Black Friday isn't officially until November 28th, but major tech deals are already dropping across the board. Apple's M4 MacBook Air just hit an all-time low of $749.99, while Bose's QuietComfort Ultra Earbuds are $50 off. These early discounts give shoppers a head start on holiday tech purchases before the main event arrives.
The Black Friday tech deals season has officially begun, and major retailers are rolling out significant discounts weeks ahead of the November 28th shopping holiday. Apple leads the charge with its newest M4 MacBook Air now available for $749.99, marking the lowest price ever for the company's latest 13-inch laptop.
The M4 MacBook Air deal represents a $249 discount from Apple's standard $999 pricing, available at both Amazon and Costco. The laptop features Apple's latest M4 chip, double the base RAM compared to previous models, and can connect to two external displays simultaneously - a first for MacBook Air models.
Bose is matching Apple's aggressive pricing with its QuietComfort Ultra Earbuds now selling for $249, down from $299. The second-generation earbuds offer what many consider the best noise cancellation available in true wireless earbuds, making them a standout deal for audio enthusiasts.
The audio deals don't stop there. Sony's flagship WH-1000XM6 headphones have dropped to $428 from $449.99, while the company's previous-generation WH-1000XM5 are now available for just $250 - a massive $149 discount from their original $399.99 price.
Display technology is seeing major markdowns too. Sony's Bravia 8 II OLED TV, which recently won "king of TV" honors in Value Electronics' 2025 shootout, is now $1,998 for the 55-inch model - down from $2,999.99. The OLED features excellent color accuracy and a 120Hz refresh rate, making it ideal for both streaming and gaming.
LG is countering with its 55-inch C5 OLED at $1,196.99, an $804 discount that brings premium OLED technology into more accessible territory. The C5 offers four HDMI 2.1 ports supporting 4K at 144Hz, crucial for next-generation gaming consoles.
Retailers are clearly using early November to capture holiday shoppers before competitors can match their pricing. Amazon has expanded beyond its traditional Prime-exclusive deals, while Best Buy and Target are matching many prices across categories.