Design platform Figma just made its boldest AI bet yet, acquiring startup Weavy to supercharge its creative tools with AI-powered image and video generation. The move signals Figma's push to dominate the AI-enhanced design workflow space as competitors like Adobe scramble to keep pace.
Figma is making waves in the design world with today's acquisition of AI-powered media generation startup Weavy. The deal brings 20 engineers and designers from the Tel Aviv-based company into Figma's fold, though financial terms remain undisclosed.
The timing couldn't be more strategic. While Adobe doubles down on its Creative Cloud AI features, Figma is betting big on a different approach - one that puts multiple AI models at designers' fingertips through an intuitive node-based interface.
Weavy wasn't just another AI startup when Figma came knocking. Founded earlier this year, the company had already secured $4 million in seed funding led by Entrée Capital, with backing from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman. That's impressive traction for a company barely months old.
What caught Figma's attention was Weavy's unique approach to AI media generation. Instead of forcing users into a single AI model, Weavy's platform lets designers mix and match between leading models like OpenAI's Sora for video, Google's Veo, and image generators including Flux and Ideogram. Think of it as a creative playground where you can test different AI engines without switching platforms.
"This node-based approach brings a new level of craft and control to AI generation," Figma CEO Dylan Field explained in today's announcement. "Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft."
The acquisition fits perfectly into the broader AI design tools land grab happening right now. Just weeks ago, Perplexity snatched up the team behind Sequoia-backed Visual Electric, while AI design platform Krea raised a massive $83 million from heavyweights like Bain Capital and a16z back in April.
For now, Weavy will continue operating as a standalone product while Figma works on deeper integration under the new "Figma Weave" brand. This gradual approach suggests Figma wants to preserve what made Weavy special while figuring out how to weave it into their existing ecosystem of 4 million active users.
