Google just dropped its Year in Search data, and the results reveal something striking: AI chatbots completely dominated 2025's trending searches. The company's own Gemini assistant claimed the top spot globally, while Chinese rival DeepSeek secured seventh place, marking the first time AI tools have led Google's annual trending report.
Google just confirmed what the tech industry has been watching all year - AI chatbots aren't just changing how we work, they're reshaping what we search for. The search giant's annual Year in Search report reveals that Gemini, Google's own AI assistant, captured the top trending spot globally in 2025, followed by "India vs England" and "Charlie Kirk."
But Gemini wasn't alone in the AI takeover. DeepSeek, the Chinese AI chatbot that's been quietly gaining ground internationally, secured seventh place among the year's most trending searches. This marks the first time AI tools have dominated Google's trending report, which tracks queries that saw sustained traffic spikes in 2025 compared to 2024.
The timing isn't coincidental. Google has been aggressively pushing Gemini across its ecosystem this year, integrating the AI assistant into Gmail, Docs, and Search itself. The company's bet on conversational AI appears to be paying off, with users increasingly turning to Gemini for everything from content creation to complex problem-solving.
DeepSeek's presence in the top 10 signals something equally significant - the globalization of AI adoption. The Chinese startup, which offers both free and premium AI services, has been steadily building an international user base despite regulatory headwinds. Its ranking alongside Google's flagship AI product suggests users are actively shopping around for different AI experiences.
"This isn't just about search volume," explains the methodology behind Google's trending data. The report doesn't capture the most popular searches overall - those would be dominated by evergreen terms like "weather." Instead, it highlights queries that experienced dramatic year-over-year growth, making the AI chatbot dominance even more telling.
The broader trending list reads like a snapshot of 2025's cultural moment. Charlie Kirk dominated news searches, particularly around assassination-related queries, while "Iran" and "US Government Shutdown" rounded out the top political searches. But it's the AI entries that reveal the deeper technological shift happening beneath surface-level news cycles.
For Google, Gemini's top ranking validates a massive strategic pivot. The company has restructured entire product divisions around AI integration, with CEO Sundar Pichai repeatedly emphasizing AI-first development across all Google services. The search data suggests consumers are responding - not just trying AI tools once, but incorporating them into regular search habits.
