Google is launching Ads Decoded, a new podcast aimed at connecting advertisers directly with the product teams building Google Ads. Hosted by Ads Product Liaison Ginny Marvin, a veteran of paid search and digital advertising, the show promises candid conversations between marketers and the engineers behind the platform. The move comes as Google faces increasing pressure to demystify its advertising products and provide clearer communication channels for the $200+ billion ad business that powers its parent company Alphabet.
Google is betting that a podcast can solve one of its biggest challenges: helping advertisers understand the platform that drives its massive revenue engine. The company announced Ads Decoded today, a new show that puts marketers in direct conversation with the product managers and engineers building Google Ads tools.
Hosted by Ginny Marvin, Google's Ads Product Liaison who spent years working in paid search before joining the tech giant, the podcast represents a shift in how Google communicates with its advertising customers. According to the official announcement, the show promises "candid conversations, real insights, zero fluff" - a notable departure from typical corporate communications.
The timing is strategic. Google's advertising business generated over $200 billion in revenue for parent company Alphabet in 2024, but advertisers have grown increasingly vocal about wanting more transparency into how the platform's algorithms work and why certain product decisions get made. The podcast format offers Google a way to humanize its product teams while addressing concerns in a more conversational setting than traditional product documentation or blog posts.
"Advertisers have top-of-mind questions about Google Ads. We're getting people real answers," the company stated in its launch announcement. The approach mirrors tactics used by other enterprise software companies like and , which have found success using content marketing to educate customers and build loyalty.
