A sweeping Gaza reconstruction proposal shared with the Trump administration has sparked controversy after naming nearly 30 major companies - including Tesla, IKEA, and TSMC - without their knowledge or consent. The companies are now scrambling to distance themselves from the politically sensitive plan.
The Gaza Reconstitution, Economic Acceleration and Transformation (GREAT) Trust plan has become a corporate relations nightmare. What started as an ambitious reconstruction blueprint has turned into damage control for companies that found themselves involuntarily drafted into one of the world's most contentious geopolitical situations.
WIRED's investigation reveals that the presentation - first reported by the Financial Times and published in full by The Washington Post - features corporate logos alongside grandiose infrastructure proposals. Tesla appears next to plans for electric vehicle gigafactories. Amazon Web Services is listed for data center development. TSMC is pitched for semiconductor operations.
But when WIRED contacted all 28 mentioned companies, zero confirmed any awareness of their inclusion. 'This was surprising and new information for us,' IKEA spokesperson Arvid Stigland said. 'We have not approved the use of the IKEA logo in this context.'
The denial chorus grew louder as more companies responded. 'TSMC is not associated with this proposal and did not consent to the use of its logo,' a company spokesperson told WIRED. IHG Hotels insisted they 'had no involvement in this document and are not pursuing any plans connected to it.'
The presentation's origins trace back to Michael Eisenberg of venture capital firm Aleph and tech entrepreneur Liran Tancman, according to Middle East Eye reporting. These are the same businessmen who helped create the Gaza Humanitarian Foundation (GHF), the controversial nonprofit now distributing aid in the strip.
Metadata from the presentation shows it was created by someone with username 'lirant' - corresponding to Tancman's name. But when contacted, both Eisenberg and Tancman declined to comment on their creation.
