Samsung just made museum-quality art more accessible, adding 15 masterpieces from London's Tate galleries to its Art Store platform. The collection brings iconic works by Salvador Dalí, Henri Matisse, Mark Rothko, and Roy Lichtenstein directly to living rooms via Samsung's Frame TV lineup, marking the first time pop art has appeared on the digital art service.
Samsung is turning living rooms into personal galleries with today's announcement that 15 masterpieces from London's prestigious Tate galleries are now available through Samsung Art Store. The move signals Samsung's deeper push into the intersection of technology and culture, bringing museum-quality art directly to consumers' homes.
The Tate collection marks a significant expansion for Samsung's digital art platform, which already partners with heavyweight institutions like the Museum of Modern Art and Chicago's Art Institute. But this latest addition carries special weight - it's the first time pop art has appeared on Samsung Art Store, with Roy Lichtenstein's instantly recognizable "Whaam!" leading the charge alongside his other iconic works.
"Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms," Heeyeong Ahn, Vice President of Samsung's Visual Display Business, told Samsung's newsroom. "By expanding our offerings to pieces from Tate, we're taking another step in supporting the irreplaceable experience of seeing art in person."
The timing isn't coincidental. Samsung's been quietly building what amounts to a digital museum empire, and the Tate partnership represents a strategic move to differentiate its premium TV lineup in an increasingly competitive market. With traditional TV sales flatlening, Samsung's betting that cultural content can drive premium purchases - particularly for The Frame series, which transforms into artwork when not displaying regular content.
Among the collection's highlights are some of Tate Modern's most celebrated pieces: Henri Matisse's "The Snail," a cornerstone of the museum's permanent collection, and Jackson Pollock's "Yellow Islands." Contemporary works include Peter Doig's dreamlike "Echo Lake" and "Ski Jacket," alongside British painter Howard Hodgkin's vibrant abstractions. The collection also features Brazilian artist Beatriz Milhazes, expanding the platform's global representation.
Samsung's strategy becomes clearer when you look at the hardware. The company's positioning this content squarely around The Frame Pro, its most advanced art display TV that launched earlier this year. The device features an upgraded Neo QLED screen designed specifically for art reproduction, with enhanced color accuracy, sharper contrasts, and deeper blacks that make digital reproductions look more like their physical counterparts.
