Samsung just closed its biggest audio play in years. The Korean tech giant's subsidiary Harman has completed its $350 million acquisition of Sound United from medical device maker Masimo, instantly making Samsung the owner of premium brands like Bowers & Wilkins, Denon, and Marantz. This deal creates one of the most dominant audio portfolios in consumer electronics, combining legacy hi-fi brands with Samsung's existing JBL and Harman Kardon empire.
Samsung has officially completed one of 2024's most significant audio industry acquisitions. The company's subsidiary Harman finalized its $350 million purchase of Sound United from medical device manufacturer Masimo, bringing eight premium audio brands under Samsung's expanding empire. The deal, first announced in May, transforms Samsung into arguably the most diversified audio conglomerate in consumer electronics.
The acquisition brings together some of audio's most storied names. Bowers & Wilkins, known for its high-end speakers favored by recording studios and audiophiles, now sits alongside Denon and Marantz - brands that have defined home theater and hi-fi for decades. The deal also includes Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics, creating a portfolio that spans from entry-level consumer gear to ultra-premium audiophile equipment.
"Sound United's impressive roster of brands is rooted in a deep passion for sound, innovation, and commitment to quality that aligns with Harman's own values," Harman's lifestyle lead Dave Rogers said in a statement. "This transaction unlocks meaningful growth opportunities for everyone. It bolsters Harman's strategy to build on its unparalleled success story and scale to unprecedented heights as an audio leader."
The move represents Samsung's long-term vision for audio dominance that began in 2016 when it purchased Harman for $8 billion. That deal brought JBL, Harman Kardon, AKG, and other brands into Samsung's fold, establishing the foundation for today's audio empire. With Sound United's addition, Samsung now controls brands that serve virtually every segment of the audio market, from budget earbuds to five-figure speakers.
Crucially, Sound United will maintain its independence as a standalone business under Harman's lifestyle division. This structure aims to preserve each brand's unique identity and loyal customer base - a critical factor given the passionate communities around brands like Bowers & Wilkins and Marantz. Many audiophile brands have struggled when absorbed into larger tech companies, but Samsung appears committed to letting these heritage names operate with autonomy.
