Samsung is making a big push into smart climate control, showcasing its expanded HVAC portfolio at MCE 2026 in Milan this week. The highlight is the Bespoke AI WindFree Pro air conditioner with AI-driven airflow patterns and energy-saving features that cut consumption by up to 30%. For the first time, Samsung's booth also features products from FläktGroup, the European HVAC specialist it acquired last year, signaling a more aggressive play in commercial heating and cooling markets.
Samsung is bringing AI from smartphones and TVs into your living room - literally. At the Mostra Convegno Expocomfort trade fair in Milan, the company is showing off an expanded lineup of heating and cooling systems that learn from your habits and adjust on the fly.
The star of the show is the Bespoke AI WindFree Pro, Samsung's latest residential air conditioner that ditches the one-size-fits-all approach to cooling. At its core sits Motion Wind, a three-blade system that creates seven different airflow patterns ranging from Max Wind for rapid cooling to the gentle WindFree mode that keeps you comfortable without the blast of cold air directly on your skin. Two AI-driven modes - AI Direct Wind and AI Indirect Wind - use sensors to either follow you around the room with targeted cooling or keep you comfortable while avoiding direct airflow.
"Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year," Sean Lim, Executive Vice President and Head of the Air Solution Business Team at Samsung Electronics, told attendees according to Samsung's announcement. "At MCE 2026, we are showing how our approach translates into better living."
The AI Fast & Comfort Cooling feature analyzes indoor and outdoor temperature, humidity, and room dimensions to automatically switch between Fast Cooling for quick temperature drops, WindFree for draft-free comfort, and Dry Comfort for dehumidification without the chill. Connect it to the app and AI Energy Mode kicks in, studying your patterns and environmental conditions to slash energy consumption by up to 30%, based on .
