Samsung engineers are breaking down the complex development story behind The Movingstyle, revealing how the company created an entirely new product category by merging TV, monitor, and mobile device technologies. In an exclusive interview with Samsung Newsroom, Product Planning Group's Seokmin Baek and Enterprise R&D Lab's Michael Kim explain the engineering decisions that transformed static screens into portable companions.
Samsung just pulled back the curtain on one of its most ambitious engineering projects. The Movingstyle portable touchscreen represents more than just another display - it's the company's attempt to create an entirely new product category that nobody knew they needed.
Seokmin Baek from Samsung's Product Planning Group and Michael Kim from the Enterprise R&D Lab sat down with Samsung Newsroom to reveal the technical challenges behind this hybrid device. Their insights paint a picture of a development process that required reinventing everything from safety standards to manufacturing processes.
"We recognized the demand for a more comfortable viewing experience - even at home - and paired that insight with Samsung's expertise in portable screen technology," Baek explained. The concept builds on Samsung's portable viewing legacy, from The Sero's pivoting screen to The Freestyle projector, but The Movingstyle pushes further into uncharted territory.
The engineering team faced an immediate problem: existing industry standards didn't account for a device that needed to function as a TV, monitor, and tablet simultaneously. Unlike traditional TVs viewed from a distance, monitors require stricter safety standards due to close-proximity viewing. Add touch functionality, and suddenly durability, accuracy, and response rates become critical factors.
"We had to redefine everything - from planning and development to manufacturing - to deliver a completely new user experience," Kim revealed. The development team essentially had to write the rulebook as they went, establishing specifications and safety standards from scratch. "I often pulled all-nighters, driven by the determination to create a brand-new category."
The device's most distinctive feature - its integrated kickstand - exemplifies the engineering complexity hidden beneath simple appearances. While a standard hinge would have been easier to manufacture, Samsung chose a circuit-integrated design that houses cables, power management circuits, and other components directly within the hinge structure.
