Samsung just hit a milestone that underscores its dominance in consumer electronics. The company announced it's held the number one spot in global TV sales for 20 consecutive years, capturing 29.1% of the worldwide television market in 2025 according to market research firm Omdia. It's not just about volume - Samsung also dominated the premium segment with over half the market for TVs priced above $2,500, driven by its Neo QLED, OLED, and lifestyle TV lineups.
Samsung is celebrating a rare achievement in consumer electronics - two decades at the top of the global television market. The company announced today it's maintained the number one position for 20 consecutive years, a streak that started in 2006 and shows no signs of breaking.
The numbers tell the story of complete market dominance. According to research firm Omdia, Samsung captured 29.1% of the global TV market in 2025. But it's in the premium segments where Samsung's lead becomes overwhelming - the company holds 54.3% of the market for TVs priced over $2,500, and 52.2% for sets above $1,500.
"When consumers choose a TV, they're choosing a brand they can trust for years to come," SW Yong, President and Head of the Visual Display Business at Samsung, told the company's newsroom. "Our 20-year leadership in the global TV market reflects that trust - built on decades of engineering excellence and premium innovation."
That innovation timeline reads like a history of modern television. Samsung first claimed the top spot in 2006 with its design-forward Bordeaux TV, then accelerated the industry's shift to LED displays in 2009. The move to Smart TVs in 2011 transformed televisions from passive screens into connected entertainment hubs, setting the stage for today's streaming-dominated viewing habits.
But Samsung's real differentiator came when it started thinking beyond pure picture quality. The 2015 launch of The Serif reimagined the TV as furniture, turning what had been a black rectangle into a design statement. Two years later, The Frame took that concept further, creating an entirely new category - art TVs that display paintings and photography when not showing content.
