Samsung just turned every TV into an AI assistant. The company launched Vision AI Companion, the world's first multi-AI agent television platform that integrates Microsoft Copilot and Perplexity directly into your living room screen. Instead of reaching for your phone to ask questions during movie night, you can now have full conversations with your TV using an upgraded version of Bixby that actually understands context and follow-up questions.
Samsung just redefined what a smart TV can do. The company's new Vision AI Companion platform launches today across its entire 2025 lineup, turning every screen into a conversational AI hub that rivals dedicated voice assistants. But unlike Alexa or Google Assistant, this isn't designed for individual queries - it's built for the communal experience of watching TV together.
The timing couldn't be better. As families gather around screens more than ever, Samsung is betting that the future of home entertainment isn't just about better picture quality or more streaming apps. It's about making the TV itself an intelligent participant in family life. "Simply ask a question about a film, a sports event, a piece of artwork or even travel suggestions, and Samsung Vision AI Companion delivers answers instantly," according to the company's announcement.
What makes this different from existing smart TV features is the integration of multiple AI systems working together. Vision AI Companion combines an upgraded version of Bixby with Microsoft Copilot and Perplexity's search capabilities. Press the dedicated AI button on your remote, and you're not just accessing one AI - you're tapping into what Samsung calls an "open, multi-AI agent platform" that can handle complex queries like company research and product reviews.
The platform handles natural conversation in ways that previous TV interfaces couldn't imagine. Ask "What's the best way to grill pork belly?" and you'll get step-by-step video recommendations without leaving your current show. Follow up with "What about beef ribs?" and the system understands you're still talking about grilling techniques. It's the kind of contextual understanding that makes conversations feel fluid rather than robotic.
Samsung isn't stopping at basic voice queries. The system includes Live Translate for real-time translation of on-screen dialogue, breaking down language barriers for international content. There's an AI Gaming Mode that optimizes picture and sound in real-time based on what you're playing. The platform even generates personalized wallpapers that adapt to your mood and preferences.
