Gaming just got a major visual upgrade at G-Star 2025. Samsung and Netmarble are turning heads with glasses-free 3D displays that make game characters appear to leap off screens, drawing crowds at Korea's biggest gaming exhibition. The technology promises to reshape how we experience entertainment beyond traditional flat displays.
Samsung is rewriting the rules of visual entertainment at G-Star 2025, Korea's premier gaming expo running through November 21 at Busan's BEXCO center. The tech giant's groundbreaking Spatial Signage displays are creating genuine buzz among attendees who can't believe their eyes - literally watching beloved game characters step into the real world without needing any special glasses.
The partnership with Netmarble, one of Korea's gaming powerhouses, builds on months of collaboration across major gaming events. "Since forming our 3D partnership with Samsung, we've worked together at Gamescom, the Tokyo Game Show, and the Brazil Game Show, closely monitoring user reactions," Lee Jung-ho, Game Publishing Director at Netmarble told Samsung Newsroom. "Using those insights, we've prepared a wide range of fresh and exciting content for G-Star 2025."
What makes this different from traditional hologram setups? Samsung's Spatial Signage delivers true 3D visuals in a remarkably slim 52mm profile - no bulky projection boxes, no cumbersome glasses, just pure visual magic. Characters from Netmarble's hottest titles, including Solo Leveling: KARMA and the newly launched EVILBANE, appear to move with genuine depth and presence.
"I usually play games on a monitor, so seeing the characters on such a large screen felt completely different," visitor Lee Sun-jae shared with Samsung's team. "Feeling that 3D depth without wearing glasses was amazing. It really felt like facing the game characters in real life." Another attendee, Kim Gui-hee, described the experience as watching "the character moving inside a box - it really looked like the character was moving right in front of me."
The technical breakthrough centers on Samsung's ability to create convincing 3D effects through advanced display engineering rather than holographic projections. "Traditional hologram devices are usually large, bulky, and old-fashioned in design," Lee Jung-ho noted. "Samsung's Spatial Signage, however, isn't a hologram - it delivers true 3D visuals in an impressively slim form factor."
Beyond the showstopper displays, Samsung's gaming ecosystem at G-Star includes the Odyssey 3D gaming monitor (G90XF), which brings glasses-free 3D directly to gameplay. Using advanced eye-tracking technology, the monitor creates immersive experiences for titles like MONGIL: STAR DIVE, with customizable 3D settings that detect parallax between images to optimize depth for each scene.