Sonos just handed Prime Day shoppers one of the year's best audio deals. The company's highly-rated Beam Gen 2 soundbar dropped to $369 across major retailers - a rare 26% discount that puts premium home theater audio within reach of mainstream buyers during Amazon's Prime Big Deal Days.
Sonos is making a serious play for Prime Day shoppers with its first major discount on the Beam Gen 2 soundbar in months. The premium compact speaker just hit $369 across Amazon, Best Buy, and the company's own store - a $130 price drop that brings high-end home audio into impulse-buy territory.
The timing isn't coincidental. Amazon's Prime Big Deal Days event has become the unofficial kickoff to holiday shopping season, and audio companies are aggressively pricing to capture early buyers. According to retail analysts, soundbar sales typically surge 40% during October Prime events as consumers prep their entertainment setups for the holidays.
The Beam Gen 2 rarely sees discounts this steep. Sonos has maintained premium pricing on the compact soundbar since its 2021 launch, with previous sales topping out around 15-20% off. The current 26% markdown signals the company's push to compete directly with budget-friendly alternatives flooding the market.
"Style meets substance has long been the Sonos ethos, and the Beam Gen 2 exemplifies that brilliantly," notes audio reviewer Ryan Waniata in WIRED's coverage. The soundbar packs carefully designed curves, intuitive touch controls, and a compact 25.6-inch chassis that fits virtually any TV setup.
But it's the audio performance that justifies the premium. The Beam Gen 2 delivers surprisingly rich bass for its size, with five-driver architecture that creates convincing virtual surround sound. While competitors like Bose's Smart Soundbar offer superior Dolby Atmos height effects through dedicated upfiring drivers, Sonos counters with better frequency balance and more impactful low-end.
The smart features cement the value proposition. Built-in Wi-Fi connects to dozens of streaming services through the Sonos app, while Apple AirPlay 2 and Spotify Connect add flexibility. The soundbar seamlessly integrates with existing Sonos ecosystems, expanding into full surround sound with additional speakers or multi-room audio throughout the home.
