Haptic technology startup Woojer just launched something that sounds straight out of a sci-fi movie - a $699 mattress topper that lets you feel every explosion, bass drop, and sound effect through your entire body. The Woojer Mat takes the company's vibrating vest technology and spreads it across a 30-inch pad that promises to make your Netflix binges more immersive while supposedly helping you sleep better.
Woojer just turned your bedroom into the ultimate entertainment experience. The Israeli startup, known for its vibrating gaming vests and belt straps, has expanded into the wellness space with the Woojer Mat - a haptic mattress topper that promises to revolutionize both how you consume media and how you sleep.
The timing couldn't be better. As consumers spend more on home entertainment setups, haptic technology is finally breaking out of its gaming niche. The Mat represents a fascinating intersection of entertainment tech and the booming wellness industry, which reached $1.8 trillion globally according to recent industry reports.
Priced at $799 but currently discounted to $699, the Woojer Mat isn't your typical memory foam upgrade. At 30 inches wide, it's designed as a temporary overlay rather than a permanent mattress addition. The company's betting that consumers want haptic feedback on demand, not as a permanent bedroom fixture.
Under the hood, six haptic transducers generate low frequencies up to 250Hz, creating what Woojer calls "full-body immersion." The technology builds on the company's gaming heritage - their Vest 4 and Strap 4 products have carved out a dedicated following among PC gamers and home theater enthusiasts.
Connectivity options show Woojer understands modern usage patterns. The Mat supports Bluetooth, USB-C, and analog connections, meaning it works with everything from smartphones to gaming consoles. You can simultaneously connect headphones wirelessly or through a built-in amplifier, solving the age-old problem of wanting immersive audio without waking up the house.
But here's where it gets interesting - Woojer isn't just positioning this as entertainment hardware. The accompanying mobile app includes what the company calls "vibroacoustic sessions" designed for back pain relief, deep relaxation, and mental clarity. It's a smart pivot that taps into the wellness tech boom while leveraging existing haptic expertise.
The wellness angle isn't entirely new territory for haptic technology. Medical researchers have explored vibroacoustic therapy for decades, though with mixed results. Studies published in complementary medicine journals suggest certain frequencies might help with pain management and relaxation, but the evidence remains limited.
