Chinese smartphone maker Xiaomi is developing a successor to its high-end XRing 01 chip but won't match Apple's annual release cadence, according to company VP Xu Fei. The strategic decision reflects Xiaomi's long-term $7 billion semiconductor investment aimed at breaking even within a decade while maintaining partnerships with Qualcomm and MediaTek.
Xiaomi just revealed it's taking the long view on smartphone chips, and the approach couldn't be more different from Apple's playbook. VP Xu Fei told CNBC the Chinese tech giant is "planning ahead" for its next-generation semiconductor but won't commit to Apple's relentless yearly release schedule. "We are a newcomer here, we need to learn and we need to plan," Xu explained during an exclusive interview.
The admission comes as Xiaomi ships roughly 1 million units of its debut XRing 01 chip - a 3-nanometer powerhouse that launched last year with considerable fanfare. But here's the reality check: the company needs 10 million units per chip release just to break even. That math is driving Xiaomi's patient approach to semiconductor development, even as rivals sprint ahead with annual updates.
Apple has been the gold standard since launching its first A-series chip in 2010, delivering new silicon each year through the latest A19 powering iPhone 17 models. Samsung and Huawei have followed similar patterns, making Xiaomi's measured strategy stand out in an industry obsessed with yearly innovation cycles.
Behind the cautious timeline lies a massive financial commitment. Xiaomi pledged 50 billion yuan ($7 billion) over the next decade to develop in-house chips, according to previous company announcements. "So for us, we know we probably need to have ten years patience for the SoC to finally break even," Xu told CNBC. "So at the first time, we just need to make sure the experience is good enough, the performance is good enough."
The strategy makes business sense when you consider Xiaomi's broader ecosystem play. The Beijing-based company isn't just a smartphone maker - it's pushing into everything from smartwatches to rice cookers, refrigerators, and electric vehicles. Custom silicon expertise gained from smartphone chip development could eventually power this entire product range, similar to how Apple leverages its chip knowledge across iPhones, iPads, and Macs.
"It brings in vertical expertise to provide a tightly integrated experience with HyperOS and HyperAI to its ecosystem similar to Apple or Google," Neil Shah, partner at Counterpoint Research, told CNBC. Xiaomi's Android-based HyperOS and HyperAI suite represent the software foundation that custom chips could optimize - the same hardware-software integration strategy that's made Apple's devices so efficient.
