Pump.fun launched Charity Coins on April 30, 2026 with Donate.gg. Within 72 hours, search results on the platform showed at least nine separate tokens trading on the St. Jude name and red-and-white logo, almost all deployed in the prior three days, none with apparent consent from the charity.
I got the email on Friday morning, May 1. A senior leader at Feed the Children, our exclusive national hunger-relief partner, asked if I knew anything about a Pump fun account using Feed the Children's name and logo. Their social media director had flagged it. The account, "Feed The Children Pump Fund," had no connection to our partnership and no consent from Feed the Children to use their branding.
I confirmed WYDE wasn't affiliated. Within a day, the X account had been suspended. The token contract is still on-chain.
That email is what triggered the broader scan. The nine St. Jude impersonator tokens above were what I found first, all deployed within the same 72-hour window after Pump.fun's Charity Coins launch.
If a senior leader at one of the largest hunger-relief organizations in the country is sending Friday-morning emails about an unauthorized token using her charity's name, every nonprofit CEO reading this should assume similar exposure exists for their own organization.
Pumpfun's launch model lets any anonymous wallet deploy a token in seconds with arbitrary metadata, including any name, ticker, and logo. There is no pre-deployment consent check. By the time a charity learns its name has been used, the token is trading and donors are buying.
Monitoring is solvable. Most nonprofits just don't have anyone assigned to it.
How to check if your charity's name is on Pumpfun
Five surfaces, weekly minimum, daily for high-recognition national charities. None require a crypto background.
Pumpfun search. Open Pumpfun and search your charity's name, abbreviations, ticker variants, and likely shortened forms. The St. Jude case surfaced nine variants in one session under "STJUDE," "St. Jude," "SJ," and "ST Judes Children's Hospital."
Donate(dot)gg leaderboard. The verified Charity Coins page shows tokens routing through the verified pipeline. Absence from the verified list does not mean no exposure. Unverified tokens deploy on the same surface.
X account search. Search your charity's name plus "pump," "coin," "token," "$" plus your ticker. Look for accounts copying your logo and bio.
Solana block explorer. Solscan and SolanaFM let you search by token metadata. This catches tokens delisted from Pump.fun's front end but still trading through other interfaces.
