Amazon's executive suite isn't waiting for AI to transform how we work and live—they're already doing it. In a revealing look at real-world adoption, five of the company's top leaders are sharing how Amazon tools like Rufus, Alexa+, and homegrown AI systems are reshaping everything from grocery shopping and meal planning to reading habits and family calendar management. These aren't theoretical exercises or press releases. They're practical, sometimes surprisingly personal glimpses into how busy professionals are using AI to reclaim time for what actually matters.
Amazon isn't just building AI tools—it's using them. In a candid feature published on the company's news site, five executives walked through how they've woven AI into their actual daily lives, and the results are far more grounded than you'd expect from a company PR piece.
Doug Herrington, CEO of Worldwide Amazon Stores, kicked things off with a surprisingly human detail: his dog Arno. "Rufus, I want to take our dog Arno kayaking in the Puget Sound," he told Amazon's AI shopping assistant. The personalized nature of it stood out. Rufus has learned Arno's breed, size, and favorite treats. When Herrington mentioned the kayaking trip, Rufus recommended a life vest without hesitation. Beyond the cute factor, he's using the tool's price history feature—checking 30 and 90-day trends for items he's interested in—and then setting automatic purchase alerts. So now, whenever Arno's fetch toys or chew rings hit a deal, Rufus just orders them. "I'm happy," Herrington said, "and Arno is too."
That casual automation approach scales up dramatically at Kelly MacLean's house. As VP of Amazon Ads, she's managing two working professionals, three kids, and a dog. Her solution: an AI family operating system. She connected an AI assistant to their overlapping calendars—work, school, sports, piano lessons, Kumon, travel—and it produces a weekly brief that flags scheduling conflicts before they become problems. The system suggests exercise windows, recommends specific workouts, plans meals, and pulls recipes aligned with the week ahead. Every Sunday, it summarizes the coming week, and daily updates tell her when to leave based on traffic, remind her about snack duty and the right jersey colors, and look weeks ahead to weather patterns or stretches of late nights. "Offloading that mental juggle," she noted, "means more space for the moments that matter."
